how to select a wcms and the team to make it sing jboye13

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Selecting a WCMS and the Team to Make it Sing

Scott Liewehr | President and Principal Analyst | @sliewehrMay 9, 2013 | J.Boye Conference | #jboye13

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About Digital Clarity Group

DCG helps business leaders navigate the digital transformation and create competitive advantage from disruption. 

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The ideal…

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The reality...

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You can’t buy that

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Defined goals, objectives, strategy, plan, metrics

Organizational alignment Team (internal and external) Technology Content More content Governance

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What experience you trying to create?

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Scott’s Law:The more software you need, the less important it is to your overall success

Think about it.

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Elements of a successful process

Elements of a successful process

Enabling technology?

Aligned philosophy?

Inspiring trajectory?

Partnership mentality?

When considering software vendors

Empathetic to your needs?

Capable and fluent?

Consistent?

Accountable?

Fit?

When considering service providers

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8-step process

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Validate the need Compile requirements Determine focal needs Shortlist technology Shortlist service provider Conduct onsite information exchange Execute RFP process Carry out POC

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Helpful hints

Allow common sense to prevail

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Helpful hints

You have to be a good partner to get a good partner

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Helpful hints

RFPs full of boilerplate text will elicit responses with boilerplate

text-Seth Gottlieb

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Helpful hints

You will be stuck in the "qualification" queue until you show signs of intelligent life.

-Seth Gottlieb

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Scott Liewehr | @sliewehr

Digital Clarity Group | @just_clarity

sliewehr@digitalclaritygroup.com