how to rank for your #1 keyword
Post on 23-Jan-2018
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How to Actually Rank For Your #1 Keyword
#DenStartupWeek@V9SEO
Key #1Less is more – Focus
Not a Good Marketing
Strategy
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Primer: Search Demand Curve
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In Other Words…
In Other Words…
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How do I find a good Keyword?
Start with your marketing strategy, then:
• Google Keyword Planner
• SEM Rush
But What If no one
Searches My Keyword
Because I’m Doing
Something New?
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Ok, I’ve got My Amazing Keyword …Now What?
Tactical Breakdown
How to Properly Optimize a Page of Content
David Yarian
Company XYZ has a problem: it does everything.
Security Alarm
Smoke Detector
Room Thermometer
Detects Water Leaks
Checks Open Doors
Finds Open Windows
Motion & Light Sensor
Guards Safes & Valuables
Checks Keg Capacity
Carbon Monoxide Detector
That’s overwhelming. Where can we focus?
Wine enthusiasts with a wine
cellar.
SENSOR
SENSOR
Keyword Mapping: Wine Cellars Page
What is the page REALLY trying to win?
But we all know that people search differently.
What topics might a searcher expect to see on a page about
wine cellar monitoring?
SENSOR
How to Actually Build & Optimize The Page
SEO 1.0
•Page Title•Meta Description•H1 Tags•Primary KW in
Title: Wine Cellar Monitor | Company XYZ
MD: Bring the power and connivance of Company XYZ Wine Cellar monitors to your cellar.
<H1> Wine Cellar Monitors
<Body> Company XYZ is the leading technology for wine cellar monitors
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How to Actually Build & Optimize The Page
SEO 2.0
•Highly Targeted •Topical Relevancy•Rich Media•Call To Action
Focused: 400+ words about wine cellar monitoring
Relevance: temperature, storage, humidity, sensors, etc.
Rich Media:
CTA: Download Product Kit Info
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Key #2Build Your SEO & Brand at the Same Time
Brands
Website Foundation
That thing that everyone thinks
they know.
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Website Content
Home Page
Website Pages Company PagesCompany Blog
- Keyword X Service- Keyword Y Product
- About Us- Locations- Contact
- Keyword X Tips- Keyword X Common
Mistakes- Keyword Y How To- Keyword Y Trends
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Social Media Marketing
Demonstrate that Other People Think you are
Awesome
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You Must Have a Personality!
Golden Rule
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Additional Areas that Establish your Brand
Local Listings (e.g. Google My Business)
Directories
News Coverage
Guest Blogging
Participating In Local Events
Oh Yeah…And Don’t be a Jerk
Ok…I’ve got all of this stuff, how do I make sure it’s all pointing back to my SEO strategy.
Tactical Breakdown
How to Match your Offline Brand to your
Online Brand
Ashley Berman Hale
@BermanHale
Start at Home – Build a Great Website
Offsite
Onsite
Technical
Invite people overGet the order right
&Never stop improving
Make it a home
Build the house
Get the Foundation Right
Is your Site:
• Crawlable
• Properly indexed
• Organized well
• Fast
• Mobile Friendly
• Secure
Top Tools:
• Google Search Console
• Google Analytics
• V9’s Audit Checklist
Be Better Than Everyone Else
• Unique, Quality Content >Create a good experience>Authenticity & sincerity go a long way>Add significant unique value
Tips:
• Check Bounce Rates >40 – 60 % = normal
• Review Conversion Rates> 1- 2 % = normal
• Take a step back & read your pages
For the Love of God, Stop Link Building
•Marketing vs. link building>Natural vs. unnatural links>Good marketing leads to
natural links
• Be share worthy>Give ‘em something to talk
about>Cut through the noise
• Be newsworthy >Earn links with PR, but don’t
do PR for links
Build Your SEO in Social
• It’s not about the links!
• It is about engagement.
• Social + SEO>More fans = more legitimate
shares/links = SEO GOLD!
The KEYQuality Content
A Few Content Marketing Stats
70% of consumers prefer getting to know a company via articles rather than ads
A Consumer is 42% more likely to become a customer if you evoke their interests or passions
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Follow the Don’t Suck Test
Strategy
Main Website Page*Primary Keyword Focus*
Supporting Page
Supporting Page
Supporting Page
Anchor Creative
Stats don’t lie...
Social Posting
“10 Things you Need to Know about X vs Y”
3 Tips for Doing X Yourself Blogs
Tactical Breakdown
How to Leverage Your Content to Push Rankings
& Explode your Traffic
Allison Nuanes
@AllisonLaDean
How to do This (and useful tools!)
1. Set Your Keyword Focus – “Local Business Marketing”
2. Persona Development
3. Creative Asset Idea & Creation>Webinar, Infographic, Quiz, Long Blog Post, etc.
4. Content Calendar Development>Main Asset >At least 4 blog posts & 20 social posts
5. Amplification Tactics>Influencer Outreach
- Recommended Tool: InkyBee
RECAP:
How do I rank for my #1 Keyword?
Build Great Content – Don’t Suck
Less is more – Focus KWs & Content
Brand Matters – Build SEO & Brand Together
See You at the Top!
Website: V9SEO.com
Twitter: @Marketing_Nat
Email: Info@V9SEO.com
Facebook: https://www.facebook.com/volume9inc
Natalie HenleyPresidentVolume Nine
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