what is keyword research & how to do it ?
TRANSCRIPT
What is Keyword Research & how to Do It
By :Jam Hassan Website: http://www.jamhasan.comEmail: [email protected]://www.facebook.com/waytojam
Keyword Your SEO keywords are the key words and
phrases in your web content that make it possible for people to find your site via search engines.
E.g “Buy Laptop in Lahore ““Women Education in Pakistan “
etcdeveloping a list of keywords is one of the first
and most important steps in any search engine optimization
Keyword you need to know how people are looking for
theproducts services information
that you offer, in order to make it easy for them to find you—
otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.
Keyword keywords are foundational for all your other
SEO efforts.it's well worth the time and investment to
ensure your SEO keywords are highly relevant to your audience .
Keyword keywords are foundational for all your other
SEO efforts.it's well worth the time and investment to
ensure your SEO keywords are highly relevant to your audience .
How to Find Good keywords ?Ask yourself.Search for the term/phrase in the major
enginesTry Suggestions toolsInquire your Customers that what did they
type while Searching you .( Different websites use web forms to collect info that how did you find about them .)
Competitors Websites
Types of keywords Short Keyword e.g “ Buy Pizza “ Tea , Green Tea etc .
Long tail Keywords Buy Quality Green Tea , Buy organic green tea ,
where to buy organic green tea in Sharjah , buy pizza in karachi clifton bay area .
The customer journeyIt’s worth thinking about the different approaches
potential customers take when searching. It’s likely that customers will pass through the
following stages on their journey from research to brand loyalty.
1. Research
2. Consideration
3. Purchase
4. Loyalty
Long tail conversion is 70% Short keywords get 30 % of the Conversions
Keyword Tools & Resources Google AdWords Keyword Planner ToolGoogle TrendsGoogle webmasters Search quarries Ubbersuggest (https://ubersuggest.io/ )SEO book Keyword Tools.http://tools.seobook.com/keyword-tools/seobo
ok/
SEMRUS.com
Google Keyword Planner 1. you’ll need to have a Google Adwords
account. If you don’t have one already, you can set one up a Free account
2. Next, login to your Google Adwords account. Click on “Tools and Analysis” from the green toolbar and choose “Keyword Planner”:
3. You’ll be presented with four different tools within the Google Keyword Planner (under “What would you like to do?”):