Keyword Research

It all begins with words typed into a search box.

3 Important Things

It’s about getting the right kind of visitors

1Author YourPresentation 2Enrich Your

Presentation

3Deliver Your

Presentation

Relevancy Volume Competition

Keyword Relevancy

Identify phrases that are most relevant to the content on site.

1

Rele

vanc

yAsk yourself…Is the keyword relevant to your website's content?

Think about your Websites Goals• E-Commerce (Sales, Purchase)• Recommerce (Leads)• Information (Visits)

Think about your Users Queries• E-Commerce (Sale, Buy, Purchase, Cheap)• Recommerce (My, Your)• Information (Visits)• Questions (Where? How? What?)

Rele

vanc

yUse Google Keyword Tool…Generate keyword ideas…

Rele

vanc

yUse Google Keyword Tool…Filter the results…

Rele

vanc

yGoogle Suggest…

The best way to get ‘Long Tail’ keywords

Rele

vanc

yContextual Targeting…

https://adwords.google.com/o/ContentTheme/Explorer

Adwords -> Tools and Analysis -> Contextual Targeting Tool

2 Keyword Volume

Analyze volume, trend of your keywords

Volu

me

Google Trends…Check what’s hot…

Volu

me

Use Google Keyword Tool…Pick keywords…

Relevant Keywords with 1K above Local Monthly Searches = Win!

3 Keyword Competition

What’s your competitor doing?

Volu

me

Google Search Result…The Lower the Better…

Relevant Keywords with > 2M = Win!

Volu

me

Google Search Result…Go for Phrase…

Relevant Keywords with > 2M = Win!

Volu

me

Check your Competitors KWs…This is where the gold mine…

SEMRush is the Best Tool for “Spying” Competitors Keywords

Build a Keyword DBFilter Results….

Keywords Local Monthly Searches Difficulty Google Result Competitor

laptop parts 4400 High 7580000 Yes

dell laptop parts 1000 High 324000 Yes

compaq laptop parts 110 High 3670000 Yes

used laptop parts 170 High 41,800,000 Yes

laptop parts warehouse 170 High 5890000 Yes

hp laptop parts 1300 High 333,000 Yes

hp laptop replacement parts 210 High 7,630,000 Yes

toshiba laptop parts 1300 High 379000 Yes

laptop computer parts 140 High 44000000 Yes

dell laptop replacement parts 140 High 1710000 Yes

Top Keywords

Yes/No

It’s not just ‘English’… It’s about Relevancy and Common Sense…

THANK YOU!

Questions? Follow me @GDTALAMPAS && Visit my website GEROMMETALAMPAS.COM