how to promote and market your blog posts

PROMOTING AND MARKETING YOUR BLOG POST

• Having written brilliant Blog post content and publishing it on your Blogsite, your Blogging job is not yet complete

• Your Blog post content needs to be read and appreciated by as wide an audience as possible

• You should know how to promote and market your blog posts efficiently

• After publishing, you have to make a planned and focused attempt to promote and market your blog posts

• The Blogger has to tell the Blog sphere exactly what they are missing, if they do not flock to your Blogsite and read your Blog posts

• When you do, your audience gets to know of the brilliant work you’ve done

Those whose interest is piqued immediately, hop across for a quick read

If the Blog post adds value to them they will promote your Blog post on their channels, and more focused traffic gets driven to your Blog site

Hence, a carefully planned and executed Blog post promotion process is a must for any Blogger

How to attract your blog readers

Then go there and announce that you’ve just published another Must Read Blog post that’s going to add some measurable value to them.

To promote your Blog post successfully you simply have to know where your Blog post readers usually hang out.

FIND OUT THE WAYS IN WHICH YOU CAN

PROMOTE AND MARKET YOUR BLOG POSTS

USING YOUR FACEBOOK PAGE

Ensure that your Blog post name and description is attention grabbing

Post a small, but carefully worded description about your Blog post on your Facebook page

When you market your Blog post, strive to write a Blog post name and description to instantly trigger to click this link and read

Always click the Blog post ‘like’ button

USING MY TWITTER PAGE

Hop across your Twitter account and add a Tweet indicating that you have just delivered another superb Blog

post.

MY LINKEDIN GROUPS

Ensure that you add the Blog post link and description on all relevant LinkedIn

groups you belong to

GOOGLE+

Post the same information on google+ as well

Posting a name and a description that clearly shows the value of your Blog post will bring

to the reader

These were the social media channels that you can focus on to promote

and market your blog posts.

USING TECH FORUMS

• Apart from these social media platforms you also have to identify a few specific tech forums

• Post a short to the point answer to the question posted on tech forums and add a link promoting the Blog post you have published.

LEVERAGING A FRIENDS CIRCLE

• Ask your trustworthy friends to help, by sharing, retweeting, liking and commenting on Blog post on channels

• This entire exercise is to deliberately generate an interesting buzz about my Blog post

USE CAREFULLY SELECTED BLOG DIRECTORIES

• There are free and paid for Blog directories

• These directories are regularly indexed by search engines

• Regularly posting to these directories is a great way to market your Blog post

• Since search engines regularly index these directories your Blog post content gets picked up and indexed by search engines

ENGAGE WITH YOUR BLOG POST COMMENTERS

• Never ever ignore your Blog post commenters

• They are the one who spend time on your Blogsite to tell you what they think of your Blog post content

• Read each comment and React

• Never forget to say Thank you in appreciation if you like any comment

• This indicates that you are humble

Someone points out an error in your Blog post, if you agree, man up and fix this

This is what you must do to engage your Blog post readers

This approach gives you huge credibility over time and definitely gets you a fan following

Doing this will not make you a better Blogger, but will help you get a lot more traffic by the goodwill it generates

CREATE A WORK FLOW TO STREAMLINE YOUR STRATEGY

To help you carry out all of the above faithfully and correctly, you are

suggested to create a step by step document that you do immediately

after you’ve published each Blog post on your Blogsite

YOUR WORK FLOW DOCUMENT WILL HAVE• The URLs to each of your social media websites,

Facebook, LinkedIn, G+, Twitter etc.

• Their associated Login IDs

• Their Associated Passwords

• The URLs to each LinkedIn group you are connected to

• The URLs of the Blog Sites that you are following, where you routinely post comments and build credible backlinks to your Blogsite

USING THE WORK FLOW AND NOTEPAD DOCUMENTS

Be ready to announce a Blog post to the world by opening the work flow document

Simply copy paste the social media URLs in the work flow document – one by one

Click on the links and this will directly take you to the social media site you want to announce your Blog post in

Such an approach is really a huge time saver

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