EZ Blog Post Writing The Easy Way to Write Great Blog Posts

Show You How to Write a Great Post In Under an Hour

My Goal

The Stunt...

Founder: Pushing SocialPS Mastermind

Stanford “STAN” Smith

Author “Born to Blog”

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Ideas and Topics

Stick with what you know

Topic News : Subscribe to RSS or Email Updates

Topic Frustrations : Check comments, forums, or answer sites like Quora

Topic OpportunitiesTrade Journals, Mainstream publication searches

Smart and Fast BrainstormingMost brainstorming doesn’t work because it takes too long.

The Right Recipe

Problem - Solution - Application

Pop-Culture Mashup

Why - What - How - What If

Compare

Versus

Interest-Pulling Post TemplatesCertain types of stories always do exceptionally well.

The Underdog

The Reluctant Hero

“Sinister, Hidden, Danger”

Epic Mystery

The Quirky But Heroic Team

Hint: Find Ways to Adopt Old Story Recipes to Your Blog Post

Vividly describe the problem

Offer a one-idea solution

Show the idea can be applied to other areas

Problem - Solution Application

Problem:“Is your lawn full of ugly brown patches?”

Solution:“I’ve discovered a simple, fertilizer solution that chemical free and easy to make with ingredients you already have.”

Application:“Consider looking at other green solutions before using store bought toxic chemicals”

Identify the “newsmaker”ie. Adam Levine

Describe the situation, circumstance, trait, that has caught the public’s attentioni.e. “I hate this country”

Use the situation to describe your ideai.e. How to handle difficult situations

Pop Culture MashupIdentify Newsmaker“I can’t get enough of Maroon 5’s signature sound. That means, I pretty much love anything that Adam Levine sings but...”

Situation:“Last night on the Voice, Adam sighed “I hate this country”

ApplicationHow do you handle ‘frustrating situations.’ Here are 5 ways to tackle these circumstances”

Why:The emotional reason why the topic is important

What:The logical rationale behind your point-of-view

How:Specific instructions on how to apply your idea

What If:Other areas that can be solved/addressed by your solution

Why - What - How - What IfWhy“Are you worried that your back pain medication is doing more harm than good.”

What:“A recent study showed that....”

How:“Try these non-medication techniques for your pain”

What If:“The same techniques apply for many joint pain ailments.”

Identify a positive metaphor, example.

Specifically list 3 - 5 characteristics that your reader agrees with

Outline how your product, topic, interest has similar characteristics.

Compare - Good CopPositive Metaphor“I’m a military history buff. By far, my favorite general is Nathanael Greene.”

Positive Characteristics“Nathanael Greene had three leadership traits that insured his success”

Make the Comparison“Our leadership framework “Uncommon Leadership” is built on these principles. For example...”

Identify a negative example

Specifically list 3 - 5 negative examples or characteristics

Detail how your product, interest, subject contrasts with the example.

Important: Use the “versus” template for your headline.

Versus - Bad CopIt was terrifying. Last night while jogging, I was confronted by a pit bull that was barely held by it’s owners

“This happens often. The dog is not to blame. It’s the owner. The owner did several things wrong...”

“Our approach to dog training uses 3 proven techniques to calm “red zone” prone breeds.”

“Red Zone Dog Training Versus Isolation and Muzzle Techniques”

Getting Started

Zeigarnick Effect : “Don’t Interrupt Me!”

13 Minute Timer

99 Words Only

Motivation HacksTrick your brain to keep your butt in the chair

Get an egg-timer

Set it to 13 minutes

Start writing. Don’t stop or pause.

Stop immediately when the timer rings.

See what happens....

The 13 Minute Timer

Blind hairless mole rats exist. Some think they are just a

caricature used to describe obscure writing topics. No. In

fact, blind hairless mole rats are probably more popular than

the celebrities that use their name with tongue in cheek

respect.

The BHMR is blind because they live all of their lives

underground. Their eyes are as useless to them as a buggy

whip is to a new Ford owner. Instead of eyes, they rely on a a

sense of smell and receptivity to vibration that is nothing

short of remarkable. It is said that an BHMR can sense

99 Words...You will find it almost impossible to stop writing

...just one more word!

How to Get Out Of Your Own Head...

Get the Oscar

National Treasure - Connect The Dots

Start with a Story

Creativity HacksYour problem is you’re trying to be a writer...

Role Playing:

Imagine yourself as the narrator describing a situation.

Or... be the mentor explaining the lesson behind the situation

Principle:You are getting tripped up trying to be the writer rather than casually talking about something you love.

Get the Oscar

Be the investigative reporter.

Lead the reader on an adventure where you explain and then connect ideas to your topic.

Leverage your obsession by finding and using unusual factoids and perspectives.

Principle: Do what you love doing any way. Run the show “your way”

National Treasure - Connect The Dots

“This is a true story”Works every time

Use your life to create a rich backdrop to your blog post.

Get good at telling other people’s story.

Principle: You are a natural-born storyteller. Use your blog to hone this skill

Start with a Story

Break the Script

Record Yourself

Tape a Mock Interview

Write a Letter

Delete the first paragraph

Writing “Voice” HacksYou are interesting, compelling and fascinating when you don’t want to be

1.All posts should be a certain length

2.You should blog x times a week, month, year

3.Readers are tired of “List Posts”

4.Write when you are inspired

5.Don’t promote your posts. It works better when readers find them

6.Write clever headlines

Crappy Blogging Advice You Can Safely Ignore

Headline

Lead

Body

Closing

Pulling It All TogetherMany ways to make a great omelette if you have the right ingredients

Topic

Structure

Writing

An Outline - In 15 Minutes

Watch Me Do It.“Put up or shut up.” My Dad

Type in Your Topic in the Chat window

Do You Need to Get Good Fast....to get more readers?

...get your work noticed?...establish your businesses authority?...to finally start earning some income?

Not Sure Where to Start?

EZ Blog Post WritingWorkshop

Starting June 5th4 In-Depth Online Workshop Sessions

Module #1June 5th

How to Quickly Fill Your Blogging Calendar with Irresistible Content

Module #2June 12th

Step-by-Step Look Over My Shoulder Blog Post Writing Tutorial

Module #3June 19th

How to Write Blog Posts that Promote themselves

Module #4June 26th

How to discover your “voice” and write your best blog posts ever

Q&A 2-Hour Anything Goes Live Q&A

plus

Downloadable Video RecordingVideo Presentation SlidesQuick Start Checklists4-Week Access to the Pushing Social Video Training Library

only $67 for tonight

www.pushingsocial.com/easyposts

Bonus for Tonight Only1 Blog Post Rewrite

Q&Awww.pushingsocial.com/easyblog