how to leverage social media for business success

How to Leverage Social Media

for Business Success

“There’s no question that a social media strategy is no longer an

option for most businesses – it’s a requirement for survival.”

– Erik Qualman

Social Media Marketing Strategy

WHO + WHERE = STRATEGY•Know your target market•Where do they ‘hang out’ online?•Build base strategy

Social Etiquette

Be aware of;•How you connect on each platform•How you build a relationship•How to be top of mind

*Social Etiquette exercise*

• Different demographic• Different ‘language’ and feel• Determine your objectives• Work with a custom strategy

Which Platform?

Facebook• #1 social media platform ~ 1 Billion• Increase brand exposure and engagement• Build community• Open channel for feedback• Forum / platform for discussion• Branding / functionality• Drive traffic to action

LinkedIn is the world’s largest professional network161 million members in over 200 countries*2 new members per second.* 3 million in Aust. 74% of Australian users are aged 25 – 54.

31 March

• Share expertise• Define criteria to find people• Online rolladex of business • Credibility in your industry• Increase visibility and findability• Extend professional relationships.

Why use LinkedIn?

Twitter• Micro blog platform• Drive traffic to your blog• Get maximum exposure using hashtags• Create community• Event marketing and community tool• No limit to network

YouTube• Largest social network in Australian• Google loves video • Build trust via video• Educate – How To • Demonstrate expertise• Give your brand a face / personality

Pinterest• Visual virtual pinboard• Visual bookmarking and sorting• Traffic driver• Express brand personality

It’s not enough to have a Facebook, LinkedIn or Twitter

account for your business.

You need a STRATEGY

Social Media needs to be part of your Marketing Strategyand your Marketing Plan.

85% of marketers reported that social media marketing is boosting business exposure

- 2012 Social Media Marketing Industry Report.

Need help?

Jo Saunders

linkedin.com/in/josaundersfacebook.com/wildfiresocialmarketing

wildfiresocialmarketing.com

http://linkedin9aug2012.eventbrite.com