facebook identity for success - how can you leverage your business

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Page 1: Facebook identity for success - How can you leverage your business

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Facebook Identity For Success

Share CommentLike

Dinesh Babu Pugalenthiwww.dineshbabu.asia

Page 2: Facebook identity for success - How can you leverage your business

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Discussion OnUnderstanding Social Media Marketing using Social influence theory

& its Current Trends

Reason behind the Upswing of social media marketing in India ?

Social Media Business Ecosystem Decoded- How can you fit Social

Media from different business perspective

Can Facebook Marketing take your business to next level ? Pros &

Cons ! What you Must know !

Facebook page VS Facebook Profile

Organic & Paid Marketing in Facebook

Facebook Marketing - Common Mistakes

Interpreting Facebook Analytics and insights

Building your brand on Facebook

Implications of Attention economy over Facebook marketing04

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Brand Awareness

Connect & Engage

with Clients & Prospects

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Overview - Social Media Marketing

“Social media marketing is a

marketing strategy to improve traffic &

brand awareness using social sites.”

Increase Leads &

Sales

Customer Support

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Interact

Social Influence Theory

“Social influence is defined as change in an individual’s thoughts, feelings, attitudes, or

behaviours that results from interaction with another individual or a group.”

Listen

Engage

Influencer

CredibilityBandwidth

TargetRelevance

TimingAlignmentConfidence

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Current Social Media Trends

Novel Video Promotion Methods

New Platforms Emerging

Social Commerce

Mobile Activity Continues to Rise

Investing in Social Advertising

Wise Content

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Social media is becoming a mainstream business tool.

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Reason behind the Upswing of social media marketing in India

India - World's 7th Largest Internet Market growing at 11.2% : ComScore

These are 21 million people in India who are estimated to visit social media sites regularly which is 60.3% of the total active Indian Internet audience.

More than 90% of Indian online users belong to 18-45 age group which has high purchase power and high disposable income.

A typical Social media site visitor in India spends 110.4 minutes on the site and makes 10.4 visits per month to a social network.

The Social Media Websites in India are growing by almost 100% year after year.

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Know what your consumers are speaking about you.

Online Reputation Management

Set up campaigns to make it go viral

Word of Mouth Marketing

Engage customers for experiential marketing

Interactive Marketing

Let your consumer interact and be available for you at

universe of your own

Consumer Community

Combine customers and experts

Collaboration

24/7 support and problem solving

Customer Service

Social Media Business Ecosystem Decoded

Know trends, customer insights, obtain reviews and

opinions

Research 2.0

Get benefitted from user generated contents and

intelligence

Collated Ideas09

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How can you fit Social Media from different business perspective

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Promote Products or services

Build brand awareness and gain authority

B2B Targeting and reaching companies

Customer Support

Target specific demographics & interest groups

Connect with Existing clients

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Why Facebook Marketing

Facebook has reached over 2,000,000,000 users worldwide. That's one billion users on the Internet.

So if Facebook was a country, it would be considered the THIRD biggest country in the world.

Facebook is also a powerful network for driving visitors to a website. A recent Sharaholic report

revealed that Facebook, on average, drives 25% of all social referral traffic.

Facebook is a destination for news, trends, shopping, and entertainment. It is consider as Personalized

Newspaper

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"We don't build services to make money;We make money to build better services.“

- Mark Zuckerberg

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Facebook - Pros & Cons

Accessible information

Targeted advertising

Link your Facebook page with your business website

Enhances social skills

Availability of Facebook applications

PROS

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Requires a strong reputational management

Lots of commitment

Frequent Monitoring of your page

Advertising budget is required

CONS

Facebook - Pros & Cons

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Facebook Profile VS Facebook Page

• Non-commercial use• Represent individual people• Personal account on

Facebook. • Connect friends and family

members.• Communicate on a personal

level, and share photos, videos, and life updates

• Represents a company or organization.

• Allows businesses to promote specials and contests to followers who have engaged with their page by “liking” it

• Facebook advertisements offer unique tools for

businesses, brands and organizations

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RECIPROCATION - SIMPLY PUT, IT’S ABOUT GIVE AND TAKE. Don’t be too self-promotionalUse the 80/20 rule. Connect with others in your industry and share what they have to offerWhen you’re genuinely interested in sharing and engaging with your community, it shows. Others will be more likely to gravitate to your brand

RESPECT - TREAT OTHERS THE WAY YOU WOULD LIKE TO BE TREATEDWith the immediacy and transparency of the social web, we are an extension of our brand. People will make judgement calls based on the limited information they see

BE POLITE, SHOW APPRECIATION AND VALUE OTHERS. AGAIN, ADD VALUE!You don’t have to agree with everyone but you don’t want to lash out either.Build relationships across your social networks before you actually need them.

RELIABILITYSet expectations early on. (Timing, behavior, rules, etc.)If you make a promise keep it. (Appointments, customer service, your word)

Do’s and Don'ts's

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Anatomy of Perfect Facebook Post

Include a link

If you post your updates when only few others areposting (non-peak), your

updates stand a betterchance of making it

through the News Feed

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40 characters or fewer

Include an image or video

Include people, pets, kids in image

or video

Includes Hash tags and exclamation enthusiasm

Include Call-to-Action

Follows other posts

Regularly

Use Tags

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Engaging Post Ideas(Which Posts Gets Most Engagements)

Images: Infographics, Memes, Cartoons, behind-the-scenes, etc.

Videos Interactive Media Polls Quotes & Tips Facebook Offer, Coupons Milestones (with Gratitude) Informative Notes

Interviews (of Influencers) Contest, Competitions,

Interesting Challenges Free resources, freebies Guest Posts Blog Series, Storytelling Ask a Question, Quiz Topical, Trendy Questions

Engaging Post Ideas

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Facebook Video

ComScore found that, for the first time Facebook had more video views than You Tube on desktop last year

Facebook has over 4 billion daily video views The average FB user watched 75% more videos this year

compared to last year Photo posts reach 14 % of brands audience on average,

text only updates reach 4%, and video posts reach as much as 35%.

TIPS 30% more users click to play a Native video Add call-to-action buttons during the video or at the end Short Videos drive Better engagement

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Facebook Edgerank

CREATE ENGAGING CONTENT

USE CALLS TO ACTION

POST LINKS, PHOTOS, AND VIDEOS FREQUENTLY

KISS: KEEP IT SHORT AND SIMPLE

BE VISUAL

BE RELEVANT

AVOID ATTRACTING LIKERS WITH LOW AFFINITY

FOLLOW RULES

Factors that tells Facebook which post to Show in

Newsfeed

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Facebook Advertising

Various objectives of Facebook advertising

Ads that boost your posts & increase likes, comments, share, video plays and photo

viewsAds to build your audience on Facebook

Ads to encourage people to visit your website

Ads to promote people to take specific actions on your website.*

Ads to encourage people to install your app

Ads that get more activity on your app

Ads to promote your event

Ads to promote offers you created

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Target Audiences

Location

Demographics

Interests

Behaviors

Connections

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Facebook Re-Marketing

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Facebook Analytics & Insights

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Analytics

Insights

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Facebook Marketing ResearchResearching Audience and Marketing Data

Existing Fan ResearchAnalyze and research on your existing

audience

• Post Impressions & Reach• Engaged Users

• Talking About This• New Likes

• Which posts are performing and which aren’t

• Where your likes are coming from

• Who are your fans? Do they match your target market?

Audience InsightsCustom Audience Research

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Timeline : 9 MonthsHelps to target right audience ( custom targeting )Ad campaign :Type of Ads : Photo Ads & Video AdsCampaign Name : #ChaloNikloMission : To download Ola’s Mobile AppType of Facebook Ads : • News Feed• Right Column• Mobile AdsTarget Audience : People Over 21 + Cities TargetingInsights : Just Five Weeks • Custom Acquisition Rate = Increased 3 times• Brand Related Mentions = Increased 4 Times• Sales Increased = 60%

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Case Study – Ola Cabs How Facebook helped ola to expand its business?

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Attention span time dropped from 12 mins to 5 secs in last 7 years*Explosion of Information = Scarcity of Attention

*(Source: Media Bistro)

Attention Economy over Facebook Marketing

KISS PRINCIPLE“Keep It Simple and Short”

“Keep It Simple and Straightforward”

Use fewer words to get your message across. For example, ‘in close proximity to’ becomes near, ‘are in agreement with’ becomes agree, ‘despite the fact that’ becomes although.

Use simple English! No one is going to look up dictionary to get what you mean.

Address your audience directly. Use focus capturing phrases like “do you know? “, “Surprised aren’t you? But don’t overdo!

HOW TO KISS YOUR FACEBOOK MARKETING CONTENT ?

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You need at least two photos to make your Page recognizable and local: Cover Photo (larger, rectangular) and Profile Picture (smaller and square)

Cover photo

Building your Brand on Facebook

Cover Photo

Profile Photo

Tell the world what you doClick on “About” under your cover photo to tell people who

you are and what you do• Address – a map will be generated

• Short Description• Long Description

• Company Overview• Mission Statement

• Contact info (email and phone)• Website

• Facebook Web Address27

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Choose a Classification

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Choose a Classification

29Be Careful with the name selection only once u can change URL

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Complete Basic Information

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Understand ADMIN Panel

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Measure your Growth

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Have a strategy in place – Creating a Facebook page and posting to it, is not the same as having a strategy.Be Engaging – As questions, fill in the blanks, interact, use photos that ask questionsBe Personal & Human – Speak in the first person, show respect, show empathy, kill with kindnessUse Hashtags Strategically – Don’t stuff, not every post, don’t use senseless hashtags, don’t hijackMonitor Insights – Think analytics. What’s working and what isn’t?Use Photos – 53% more clicks, 104% more comments, 84% more click-throughsGive People A Reason to Be There – Contests, coupons, etc.Leverage Facebook – Use it to build your email list.Leverage Facebook Ads – Organic is important but so is investing in your business

Key Best Practices

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Posting Irrelevant Content or False informationCreating a Personal Account Rather Than a Business PagePosting Controversial or Political Subject MatterNot Tracking ConversionsNo Updates over a long periodInappropriate imageryIncluding multiple links or incorrect linksForgetting to thank the customerNot Responding to Feedback, Especially When It’s Negative

Facebook Marketing – Common Mistakes

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Other Keywords & Strategies(Some Facebook Marketing Related Keywords and Strategies)

● Facebook Event Marketing Checklist● Facebook Community Building (through Groups)● Local Branding with Facebook● Subliminal Branding on Facebook● Video Marketing on Facebook● Facebook Optimization and Open Graph Optimization ● RSS Feeds and Social Media Blog Integration ● Mobile and Other Device Integration ● QR Codes (Offline or Print to Social Media Engagement)

Facebook Post Scheduling and Post Automation● Social Media Analytics Tools

More on Facebook Marketing

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The world spends over 110 billion minutes on social

networks and blog sites, that equates to 22% of all time

online!

GRAB YOUR IDENTITY TODAY

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