how to leverage social media for business success

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How to Leverage Social Media for Business Success

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Page 1: How to Leverage Social Media for Business Success

How to Leverage Social Media

for Business Success

Page 2: How to Leverage Social Media for Business Success

“There’s no question that a social media strategy is no longer an

option for most businesses – it’s a requirement for survival.”

– Erik Qualman

Page 3: How to Leverage Social Media for Business Success

Social Media Marketing Strategy

WHO + WHERE = STRATEGY•Know your target market•Where do they ‘hang out’ online?•Build base strategy

Page 4: How to Leverage Social Media for Business Success

Social Etiquette

Be aware of;•How you connect on each platform•How you build a relationship•How to be top of mind

*Social Etiquette exercise*

Page 5: How to Leverage Social Media for Business Success

• Different demographic• Different ‘language’ and feel• Determine your objectives• Work with a custom strategy

Which Platform?

Page 6: How to Leverage Social Media for Business Success

Facebook• #1 social media platform ~ 1 Billion• Increase brand exposure and engagement• Build community• Open channel for feedback• Forum / platform for discussion• Branding / functionality• Drive traffic to action

Page 7: How to Leverage Social Media for Business Success
Page 8: How to Leverage Social Media for Business Success

LinkedIn is the world’s largest professional network161 million members in over 200 countries*2 new members per second.* 3 million in Aust. 74% of Australian users are aged 25 – 54.

31 March

Page 9: How to Leverage Social Media for Business Success

• Share expertise• Define criteria to find people• Online rolladex of business • Credibility in your industry• Increase visibility and findability• Extend professional relationships.

Why use LinkedIn?

Page 10: How to Leverage Social Media for Business Success

Twitter• Micro blog platform• Drive traffic to your blog• Get maximum exposure using hashtags• Create community• Event marketing and community tool• No limit to network

Page 11: How to Leverage Social Media for Business Success

YouTube• Largest social network in Australian• Google loves video • Build trust via video• Educate – How To • Demonstrate expertise• Give your brand a face / personality

Page 12: How to Leverage Social Media for Business Success

Pinterest• Visual virtual pinboard• Visual bookmarking and sorting• Traffic driver• Express brand personality

Page 13: How to Leverage Social Media for Business Success

It’s not enough to have a Facebook, LinkedIn or Twitter

account for your business.

You need a STRATEGY

Page 14: How to Leverage Social Media for Business Success

Social Media needs to be part of your Marketing Strategyand your Marketing Plan.

Page 15: How to Leverage Social Media for Business Success

85% of marketers reported that social media marketing is boosting business exposure

- 2012 Social Media Marketing Industry Report.

Page 16: How to Leverage Social Media for Business Success

Need help?

Jo Saunders

linkedin.com/in/josaundersfacebook.com/wildfiresocialmarketing

wildfiresocialmarketing.com

http://linkedin9aug2012.eventbrite.com