how to leverage social media for business success
TRANSCRIPT
How to Leverage Social Media
for Business Success
“There’s no question that a social media strategy is no longer an
option for most businesses – it’s a requirement for survival.”
– Erik Qualman
Social Media Marketing Strategy
WHO + WHERE = STRATEGY•Know your target market•Where do they ‘hang out’ online?•Build base strategy
Social Etiquette
Be aware of;•How you connect on each platform•How you build a relationship•How to be top of mind
*Social Etiquette exercise*
• Different demographic• Different ‘language’ and feel• Determine your objectives• Work with a custom strategy
Which Platform?
Facebook• #1 social media platform ~ 1 Billion• Increase brand exposure and engagement• Build community• Open channel for feedback• Forum / platform for discussion• Branding / functionality• Drive traffic to action
LinkedIn is the world’s largest professional network161 million members in over 200 countries*2 new members per second.* 3 million in Aust. 74% of Australian users are aged 25 – 54.
31 March
• Share expertise• Define criteria to find people• Online rolladex of business • Credibility in your industry• Increase visibility and findability• Extend professional relationships.
Why use LinkedIn?
Twitter• Micro blog platform• Drive traffic to your blog• Get maximum exposure using hashtags• Create community• Event marketing and community tool• No limit to network
YouTube• Largest social network in Australian• Google loves video • Build trust via video• Educate – How To • Demonstrate expertise• Give your brand a face / personality
Pinterest• Visual virtual pinboard• Visual bookmarking and sorting• Traffic driver• Express brand personality
It’s not enough to have a Facebook, LinkedIn or Twitter
account for your business.
You need a STRATEGY
Social Media needs to be part of your Marketing Strategyand your Marketing Plan.
85% of marketers reported that social media marketing is boosting business exposure
- 2012 Social Media Marketing Industry Report.
Need help?
Jo Saunders
linkedin.com/in/josaundersfacebook.com/wildfiresocialmarketing
wildfiresocialmarketing.com
http://linkedin9aug2012.eventbrite.com