how to get the most from your linkedin account
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Networking for Professionals
1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
2 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1. What is Linkedin
2. Signing Up
3. Building your Profile
4. Your Linkedin Page
5. Getting Involved
6. Recommendations
7. Inbox
8. Advertising
9. Going Mobile
10.Managing your Social
Networking for Professionals
3 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
in plain English
https://www.youtube.com/watch?v=gdSpiJ0iJRM
Networking for Professionals
4 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Launched May 2003
• 36th Most Visited website
• 2010 Valued at $1.575bn
• IPO 2011 at $45 / share – valuing at $3bn
• August 2014 - $206 / share – value now $25.4bn
a brief history
Networking for Professionals
5 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Over 313 million
registered
professional users
Networking for Professionals
6 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
7 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
DACH = German Speaking Nations
MENA = Middle East & N. Africa
LATAM = Latin America
Networking for Professionals
8 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
More than 5m companies have a
Free LinkedIn
Company Page
Networking for Professionals
9 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Adds 5.25m new members
every month
Networking for Professionals
10 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
is a great way to –
• Build your professional network
• Stay in touch with that network,
• Build your profile,
• Find opportunities
• Place to market your business
What is
Networking for Professionals
11 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Account Options
Networking for Professionals
12 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
13 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Personal Plus
£5.95 / month
Networking for Professionals
14 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
15 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Either
Upload your Resume [CV]
OR
Build your Profile
Develop your profile
Networking for Professionals
16 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your profile
Networking for Professionals
17 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
18 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your free Company Page
Networking for Professionals
19 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Develop your free Company Page
Networking for Professionals
20 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
21 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Link with people
Networking for Professionals
22 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Use Filters
Networking for Professionals
23 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Network
Your Connections
1st degree
Your Connections
Connections
2nd degree 3rd degree
Networking for Professionals
24 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Network
1st degree 2nd degree 3rd degree
You can
see all of
their
information
You can
see all of
their
information
and send
an
invitation to
Connect
You may be
able to see all
of their
information
and send an
invitation.
This depends
on their
settings and
your account
type.
Out of Network
You can only
contact them
through an
InMail
Networking for Professionals
25 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Beyond 3rd Generation Contacts
Link with people
Networking for Professionals
26 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
27 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Link with people
Networking for Professionals
28 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Link with people
Networking for Professionals
29 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Link with people
Networking for Professionals
30 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Anatomy
of your
page
Networking for Professionals
31 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
See who your
Connections are
Linking with
Updates from your
network
Post an update
Networking for Professionals
32 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
33 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
34 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
35 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Message Centre
Networking for Professionals
36 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
37 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Working your Connections
Add tags to group your
contacts
Networking for Professionals
38 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Working your Connections
Sort and Filter your Contacts
Networking for Professionals
39 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Working your Connections
Communicating with your
Contacts
Networking for Professionals
40 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find Groups
Join Groups
Join the conversation
Putting to work
Networking for Professionals
41 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Putting to work
Networking for Professionals
42 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
43 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Posts from Top
Contributors
Networking for Professionals
44 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Recommendations
Networking for Professionals
45 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Recommendations
Networking for Professionals
46 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
47 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Ad
ve
rtis
e o
n L
inke
din
Networking for Professionals
48 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Advertise on Linkedin
Networking for Professionals
49 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• $5.00 Starting fee
• Pay per Click - Minimum commitment
o From $2 per click
o $10 / day
• CPM - Pay per 1,000 impressions
o Minimum = $2.00/1,000
• no minimum Spend
• no minimum campaign length
Advertise on Linkedin
Cost
Networking for Professionals
50 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Advertise on Linkedin
Networking for Professionals
51 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Advertise on Linkedin
Networking for Professionals
52 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Going Mobile
Networking for Professionals
53 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Managing your Social
Networking for Professionals
54 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Networking for Professionals
55 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Making an update
Networking for Professionals
56 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
scheduling an update
Networking for Professionals
57 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1. What is Linkedin
2. Signing Up
3. Building your Profile
4. Your Linkedin Page
5. Getting Involved
6. Recommendations
7. Inbox
8. Advertising
9. Going Mobile
10.Managing your Social
Networking for Professionals
58 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Want some help with –
o Your website
o Search Engine Optimisation
o Pay per Click
o Social Media
o Blogging
o Video Marketing
o Email marketing
o ……… in fact anything to do with your on-line marketing
Networking for Professionals
59 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find me www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk
Follow me Twitter @andypoulton - https://twitter.com/andypoulton
Linkedin AndyPoulton - https://www.linkedin.com/in/andypoulton
Phone me 01793 23 80 20
07966 547 146
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