Networking for Professionals

1 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

2 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

1. What is Linkedin

2. Signing Up

3. Building your Profile

4. Your Linkedin Page

5. Getting Involved

6. Recommendations

7. Inbox

8. Advertising

9. Going Mobile

10.Managing your Social

Networking for Professionals

3 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

in plain English

https://www.youtube.com/watch?v=gdSpiJ0iJRM

Networking for Professionals

4 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

• Launched May 2003

• 36th Most Visited website

• 2010 Valued at $1.575bn

• IPO 2011 at $45 / share – valuing at $3bn

• August 2014 - $206 / share – value now $25.4bn

a brief history

Networking for Professionals

5 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Over 313 million

registered

professional users

Networking for Professionals

6 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

7 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

DACH = German Speaking Nations

MENA = Middle East & N. Africa

LATAM = Latin America

Networking for Professionals

8 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

More than 5m companies have a

Free LinkedIn

Company Page

Networking for Professionals

9 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Adds 5.25m new members

every month

Networking for Professionals

10 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

is a great way to –

• Build your professional network

• Stay in touch with that network,

• Build your profile,

• Find opportunities

• Place to market your business

What is

Networking for Professionals

11 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Account Options

Networking for Professionals

12 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

13 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Personal Plus

£5.95 / month

Networking for Professionals

14 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

15 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Either

Upload your Resume [CV]

OR

Build your Profile

Develop your profile

Networking for Professionals

16 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Develop your profile

Networking for Professionals

17 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

18 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Develop your free Company Page

Networking for Professionals

19 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Develop your free Company Page

Networking for Professionals

20 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

21 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Link with people

Networking for Professionals

22 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Use Filters

Networking for Professionals

23 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Your Network

Your Connections

1st degree

Your Connections

Connections

2nd degree 3rd degree

Networking for Professionals

24 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Your Network

1st degree 2nd degree 3rd degree

You can

see all of

their

information

You can

see all of

their

information

and send

an

invitation to

Connect

You may be

able to see all

of their

information

and send an

invitation.

This depends

on their

settings and

your account

type.

Out of Network

You can only

contact them

through an

InMail

Networking for Professionals

25 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Beyond 3rd Generation Contacts

Link with people

Networking for Professionals

26 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

27 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Link with people

Networking for Professionals

28 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Link with people

Networking for Professionals

29 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Link with people

Networking for Professionals

30 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Anatomy

of your

Linkedin

page

Networking for Professionals

31 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

See who your

Connections are

Linking with

Updates from your

network

Post an update

Networking for Professionals

32 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

33 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

34 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

35 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Message Centre

Networking for Professionals

36 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

37 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Working your Connections

Add tags to group your

contacts

Networking for Professionals

38 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Working your Connections

Sort and Filter your Contacts

Networking for Professionals

39 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Working your Connections

Communicating with your

Contacts

Networking for Professionals

40 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Find Groups

Join Groups

Join the conversation

Putting to work

Networking for Professionals

41 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Putting to work

Networking for Professionals

42 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

43 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Posts from Top

Contributors

Networking for Professionals

44 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Recommendations

Networking for Professionals

45 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Recommendations

Networking for Professionals

46 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

47 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Ad

ve

rtis

e o

n L

inke

din

Networking for Professionals

48 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Advertise on Linkedin

Networking for Professionals

49 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

• $5.00 Starting fee

• Pay per Click - Minimum commitment

o From $2 per click

o $10 / day

• CPM - Pay per 1,000 impressions

o Minimum = $2.00/1,000

• no minimum Spend

• no minimum campaign length

Advertise on Linkedin

Cost

Networking for Professionals

50 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Advertise on Linkedin

Networking for Professionals

51 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Advertise on Linkedin

Networking for Professionals

52 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Going Mobile

Networking for Professionals

53 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Managing your Social

Networking for Professionals

54 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Networking for Professionals

55 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Making an update

Networking for Professionals

56 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

scheduling an update

Networking for Professionals

57 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

1. What is Linkedin

2. Signing Up

3. Building your Profile

4. Your Linkedin Page

5. Getting Involved

6. Recommendations

7. Inbox

8. Advertising

9. Going Mobile

10.Managing your Social

Networking for Professionals

58 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Want some help with –

o Your website

o Search Engine Optimisation

o Pay per Click

o Social Media

o Blogging

o Video Marketing

o Email marketing

o ……… in fact anything to do with your on-line marketing

Networking for Professionals

59 Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

Find me www.enterprise-oms.co.uk

andy@enterprise-oms.co.uk

Follow me Twitter @andypoulton - https://twitter.com/andypoulton

Linkedin AndyPoulton - https://www.linkedin.com/in/andypoulton

Phone me 01793 23 80 20

07966 547 146