how to generate free leads from youtube and create a profitable channel
Post on 22-Jan-2018
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HOW TO GENERATE FREE LEADS FROM YOUTUBE AND
CREATE A PROFITABLE CHANNEL
VIDEO MARKETING IS THE MOST SUCCESSFULLY USED MARKETING TOOL TODAY...
IN FACT, YOUTUBE IS THE SECOND MOST USED SEARCH ENGINE IN THE WORLD (BEHIND GOOGLE).
There are lots of things you can do for your business on YouTube:
introduce your brand, collect leads, present your products, educate your audience, and many more…
BUT only if you know how to press the right buttons…
You could have THOUSANDS of leads joining your email list on
autopilot.
Sure the BBC (Big Business Club) has way more money than you to dump
into marketing…
But all your small business needs is CREATIVE and ENGAGING content to
compete.
Lucky for you, it’s easy to create a YouTube channel…you’ll just need some time to make it rock.
Use these 7 steps to generate free YouTube leads and create
a profitable channel…
#1 CREATE A WELL-‐DESIGNED YOUTUBE CHANNEL
A channel trailer is a great way to hook your prospects. Make it attention
grabbing, 1-‐2 minutes in length, and focused on your business’s Unique Selling Proposition…
Consider getting YouTube channel art made at Fiverr and 99designs, or Canva if you want to do it yourself.
#2 BOOST TRAFFIC WITH YOUTUBE KEYWORD RESEARCH
When it comes to YouTube marketing, keyword research isn’t just the first step…it’s an important
one that can help you take a serious shortcut to success.
We use the Google Adwords Keyword Planner to generate a list of popular keywords.
Invest the time and effort it takes to generate a list of key words and phrases that your best prospects are likely to be
searching for.
#3 YOUTUBE VIDEO CONTENT RULES OF ENGAGEMENT
Once you’ve created a list of solid keywords, the next step is to create video content.
Focus on just ONE specific topic in each video -‐ the videos you create must be ULTRA SPECIFIC.
Before 2014, YouTube ranked videos that simply had a lot of views over a short period of time at the top…
The emphasis now is on quality and engagement.
And ranking priority is given based on ‘watch’ time…
As long as you’re creating valuable, engaging, ultra specific video content that people watch all the way through, you have a
shot at the top.
Shorter videos perform better than longer ones. In fact, we like
to keep them between 2-‐5 minutes.
Don’t get ahead of yourself with video editing…some of the best YouTube videos were actually shot on a smartphone!
To keep viewers coming in and score free leads with YouTube, cultivate
consistency with your YouTube videos. If you decide to publish a video every week, make sure you do so. If it’s 4
videos per week, keep it up.
FIND A SCHEDULE THAT’S REALISTIC YOU CAN STICK TO.
#4 USE SIMPLE YOUTUBE SEO STRATEGIES TO BOOST TRAFFIC
Your primary goal is to score free leads with YouTube. So, you need lots of traffic and
views.
Keyword research is great…but it’s the little bit of extra work
that’s going to give you the edge over your competition….because
optimization is key.
Optimize Video Metadata -‐ title, description and tags. Optimizing your metadata helps rank your
Video both on YouTube and Google.
Video Title -‐ descriptive, short and to the point. Include your keywords, but don’t just overdo it. The title carries a lot of weight, so make it natural and clean.
The YouTube keyword suggestion tool is a great way to find good ideas for your
video title…
Video Description -‐ write a lengthy description of what the video content is all about. Include a relevant URL to
your website at the beginning of your description. After the URL, your most significant keywords within the first couple of sentences. Aim for at least
250 words.
Optimize the Tags -‐ Include 10-‐20 tags per video, using relevant
keywords. And pay your keyword list another visit.
#5 BOOST ENGAGEMENT WITH YOUTUBE PLAYLISTS
Use playlists to group similar videos together -‐ making your channel better organized and
more meaningful.
Create keyword focused titles for your playlists. Provide a correct description for the playlist. Make
the description as long as it needs to be.
#6 BOOST LEADS WITH YOUTUBE ANNOTATIONS
Use YouTube annotations to add strategic Call-‐To-‐Action links to your videos. Annotations convert viewers into leads by taking them to your
Landing Page where they can opt-‐in to email list.
This is where you put your call to action -‐ ask viewers to subscribe to your channel for free training, join a list to get a free
gift, or comment on your videos for expert courses and free premium resources!
At 7 Figure Automation, we like to think of YouTube annotations as clickable display advertisements…
You can use them to generate leads, get more social followers
and direct people to your website.
Tip #1: Show annotations only in the first 10% and the last
10% of the video!
Tip #2: Only use one annotation at a time. Don’t tell people to
do many things at once!
#7 AVOID THESE 3 YOUTUBE ROOKIE MISTAKES
Mistake #1: Don’t bombard viewers with all of your content. Make a point to only showcase the best parts of your business on your channel.
Mistake #2: Don’t shuffle consumer content with corporate content. Use playlists to make
groups of related videos.
Mistake #3: Don’t order your videos by popularity. Focus on pushing the kind of content that’s currently most relevant to your business. Relevance is
more important than popularity.
Start applying these tips to INSTANTLY boost your
YouTube marketing results.
Was This Useful?Download The YouTube Profit Map for even more helpful tips and tools! Click below.
Check out our blog HERE.
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