how to create a blog that makes a difference

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1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

WordPressTumblr

LinkedInBlogspot

6,100,000

4,600,0004,500,000

3,050,000

Social Media News: http://www.socialmedianews.com.au/social-media-statistics-australia-october-2014

Why Blog?

My ultimate goal: To make readers look through a different lens.

Blogging“You are doing it for yourself - to force yourself to become part of the conversation.

Peer to peer communication

Knowledge

exchangePromoting reflection

Professional development

Disseminating

best practices

Assessing clinical knowledge

Open discussionsLog of medical

trainingBranding

Community

outreach

Sharing patient experiences

Patient

education

Clinical trial recruitment

Data collectionPatient

feedbackPatient journeys

Social Media: A Review and Tutorial of Applications in Medicine and Health Care. J Med Internet Res. Feb 2014; 16(2): e13.

Sharing practical knowledge &

skills

Influencing the way others think

Examining the medical blogosphere: an online survey of medical bloggers. J Med Internet Res. 2008 Sep 23;10(3):e28.

“Blogs foster open access to information (both opinions and facts) […] and are often picked up by mainstream media, which makes them an important vehicle for social change.”

Click next for 2 examples

Social Media: A Review and Tutorial of Applications in Medicine and Health Care.J Med Internet Res. Feb 2014; 16(2): e13.

http://jilltomlinson.com

Example 1: How the succesful AHPRAaction

started (with Jill’s blog post)

Example 2: Sometimes (when you’re lucky) blog

posts are picked up by the media.

MARY

FREER

Why I blog“I blog because I want to have a conversation with you about the way we can shape the health system.

http://freerthinking.com.au

“Medical weblogs can provide a unique opportunity for the medical student to follow the writings of positive role models.

Medical weblogs: advocacy for positive cyber role models. Clin Teach. 2011 Dec;8(4):245-8

DOs & DON’Ts

Including links to original source

Spending extra time verifying

facts

Examining the medical blogosphere: an online survey of medical bloggers. J Med Internet Res. 2008 Sep 23;10(3):e28.

“To achieve the benefits of social media and ensure the veracity of social media content while preserving trust in the profession, physicians must reaffirm their commitment to disclose potential conflicts.

Physicians, social media, and conflict of interest. J Gen Intern Med. 2013 Feb;28(2):299-303

✗ 17.7% described patients in a negative light

✗ 32.8% provided first & last name of author

✗ 11.4% endorsed product & no conflict of interest declared

Content of [271] Weblogs Written by Health Professionals. J Gen Intern Med. Oct 2008; 23(10): 1642–1646.

“She was a stupid, lazy, selfish woman all of which characteristics are personal problems, not medical issues or barriers to care”

1. There is nothing in it for the reader

2. Too many words, no pictures

3. The post frequency drops over time

Tips

Great sources: Pixabay.com & Canva.com

1. Add value 2. Share your knowledge for free3. Give tips or a solution to a problem4. Research your topic5. Use simple language6. Tell a story, but don’t make it just

about you

1. Write a catchy headline

2. Use headings for each paragraph

3. Make bullet or numbered lists

4. Write short sentences

5. Max 500 words

• You/ Your• People• This is• The most• How to• Should• Why• What • Which• When

• Social media• New blog post• Video• Inspire• Help• Improve• Discover• Amuse• Developed• Researched

5 GREAT EXAMPLES

How to overcome writer’s block: 14 tricks that work

The single best way to grow your influence

Why I will never use Microsoft Word again

Finding your genius: 3 surprising places to get creatively re-inspired

How to wow your audience with the right image

http://goinswriter.com

JEFF GOINSWriter

Blogging template1. Start with the headline2. Write a great lead paragraph3. Add a relevant image4. Tell a personal story5. Add (scannable) content6. Finish with a discussion

question

Language“If you speak like a scientist, only scientists will understand you. But if you speak like a truck driver, both truck drivers and scientists will understand you.

SIMON SINEK Inspirational leadership author

Doctorsbag.net@EdwinKruys