how to come up with content ideas - mark johnstone

how to come up with content ideas

markjohnstone.co

3 starting points

start with the topic

start with the execution

start with the data

an idea is a novel combination of previously unconnected elements in a way that adds value

spend more time gathering the elements

topics data formats

gather more topics

gather more data

[topic] data[topic] statistics[topic] csv[topic] infographic

government data

industry publication data

wikipedia sidebar

wiki / forum

one data point

hashtag data

review data

gather more inspiring executions

sources of inspiration

Awards: Information is Beautiful

NYTimes Graphics: Best of 2015, 2014 and 2013

Curators: Visualising Data (click on collections), FlowingData, ChartPorn, iLoveCharts

Data Journalism: Guardian Datablog, The UpShot, Vox, FiveThirtyEight, Bloomberg

Practitioners: David McCandless, Moritz Stefaner

Company blogs: OKCupid

2 simple ways to come up with more ideas

do more research

gather your own swipe file

thank you

markjohnstone.co

^ yes, that’s .co not .com