how to come up with content ideas - mark johnstone
TRANSCRIPT
![Page 1: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/1.jpg)
how to come up with content ideas
markjohnstone.co
![Page 2: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/2.jpg)
3 starting points
![Page 3: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/3.jpg)
start with the topic
![Page 4: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/4.jpg)
![Page 5: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/5.jpg)
![Page 6: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/6.jpg)
start with the execution
![Page 7: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/7.jpg)
![Page 8: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/8.jpg)
![Page 9: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/9.jpg)
![Page 10: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/10.jpg)
![Page 11: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/11.jpg)
![Page 12: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/12.jpg)
![Page 13: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/13.jpg)
![Page 14: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/14.jpg)
![Page 15: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/15.jpg)
![Page 16: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/16.jpg)
![Page 17: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/17.jpg)
![Page 18: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/18.jpg)
![Page 19: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/19.jpg)
![Page 20: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/20.jpg)
![Page 21: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/21.jpg)
![Page 22: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/22.jpg)
![Page 23: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/23.jpg)
![Page 24: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/24.jpg)
start with the data
![Page 25: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/25.jpg)
![Page 26: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/26.jpg)
![Page 27: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/27.jpg)
an idea is a novel combination of previously unconnected elements in a way that adds value
![Page 28: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/28.jpg)
spend more time gathering the elements
topics data formats
![Page 29: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/29.jpg)
gather more topics
![Page 30: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/30.jpg)
![Page 31: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/31.jpg)
![Page 32: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/32.jpg)
gather more data
![Page 33: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/33.jpg)
[topic] data[topic] statistics[topic] csv[topic] infographic
![Page 34: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/34.jpg)
government data
![Page 35: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/35.jpg)
industry publication data
![Page 36: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/36.jpg)
wikipedia sidebar
![Page 37: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/37.jpg)
wiki / forum
![Page 38: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/38.jpg)
one data point
![Page 39: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/39.jpg)
hashtag data
![Page 40: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/40.jpg)
review data
![Page 41: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/41.jpg)
gather more inspiring executions
![Page 42: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/42.jpg)
![Page 43: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/43.jpg)
sources of inspiration
Awards: Information is Beautiful
NYTimes Graphics: Best of 2015, 2014 and 2013
Curators: Visualising Data (click on collections), FlowingData, ChartPorn, iLoveCharts
Data Journalism: Guardian Datablog, The UpShot, Vox, FiveThirtyEight, Bloomberg
Practitioners: David McCandless, Moritz Stefaner
Company blogs: OKCupid
![Page 44: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/44.jpg)
2 simple ways to come up with more ideas
do more research
gather your own swipe file
![Page 45: How to come up with content ideas - Mark Johnstone](https://reader036.vdocuments.site/reader036/viewer/2022062901/58f18e891a28ab4e0c8b460d/html5/thumbnails/45.jpg)
thank you
markjohnstone.co
^ yes, that’s .co not .com