how to build a social media plan for success

SOCIAL MEDIA PLAN

WHAT WE ARE GOING TO COVER? ü  Define Your Online Business ü  Create Perfect Content ü  Design a Plan for Success ü  Action Your Plan

@WarrenKnight #AskWK www.warrenknight.co.uk

Modern Day Entrepreneurs “Work-Book” to Business Growth

THINK #DIGITAL FIRST

7 Simple Steps to a

Socially Savvy Business

www.ThinkDigitalFirst.com

Understand Your Target Audience

SOCIAL MEDIA PLAN

ü Understanding Business Vision ü Running your Business ü Sales & Marketing ü Time Management ü Finance/Cash Flow ü Technology

Understanding Your Customer ü  What do these customers NEED? ü  What is their PAIN? ü  Do they even know their needs? ü  Do they really understand their pain? ü  What does your competition offer them? ü  What can YOU offer them? ü  What do THEY think of your offer? ü  How do THEY describe your offer?

Target Audience

Your Brand

Debbie

ü  38 Year Old Female ü  Caucasian ü  Either works fulltime or part-time for a company and is looking

to start their own business or already has just started their own business.

ü  Their business has 1 (2, 3 or 4) employees who are outsourced ü  Based around the M25 (London) area ü  Older entrepreneur fed up with their day job - Aspirational. ü  Has two teenage children who are technically savvy, especially

when it comes to social media - has been learning from them but needs to better understand social media from a business perspective.

ü  Income level =Working/Middle class earning £30K+ with Household value of £50K+.

ü  Doesn’t know where to start when it comes to social media ü  Spends a lot of time at home, working from a laptop/computer ü  Feels uncomfortable taking the leap into social media in regards

to privacy and “where to get started”

Design Content that Connects

The 4 Types of Actions

1.  4 Keywords per meta data 2.  3% Keywords of text on body of page 3.  400 words per blog / Once a week

Step 6. Strategy & Implementation MARKETING ACTION PLAN

TARGETACTIVITY ACTION Jun-14 Jul-14 Aug-14

Blog West Essex Fashion FairIdeas: clothes, country, events, local Launch of New Top

Swimwear launch

*New Brand

Tour de France

Sale

Competition

Newsletters New in (Brands)

Launch of New Top

Swimwear

Sale

Competition

Competitions It's all about ME

Swimwear Giveaway

New Mums to be

Leather Jackets

Sale Summer Stock

Winter Stock

SEO Whats New

Dresses

Knitwear

Tops

Jackets

Trousers

Accessories

Brands

Clothes Parties Boutique X

Arbonne

Jamie at Home

Avon

Modern Day Entrepreneurs “Work-Book” to Business Growth

Think #Digital First TODAY

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Warren Knight I @WarrenKnight Author “Think #Digital First” I Entrepreneur I Speaker I Coach