how to build a social media plan for success
TRANSCRIPT
SOCIAL MEDIA PLAN
WHAT WE ARE GOING TO COVER? ü Define Your Online Business ü Create Perfect Content ü Design a Plan for Success ü Action Your Plan
@WarrenKnight #AskWK www.warrenknight.co.uk
Modern Day Entrepreneurs “Work-Book” to Business Growth
THINK #DIGITAL FIRST
7 Simple Steps to a
Socially Savvy Business
www.ThinkDigitalFirst.com
Understand Your Target Audience
SOCIAL MEDIA PLAN
ü Understanding Business Vision ü Running your Business ü Sales & Marketing ü Time Management ü Finance/Cash Flow ü Technology
Understanding Your Customer ü What do these customers NEED? ü What is their PAIN? ü Do they even know their needs? ü Do they really understand their pain? ü What does your competition offer them? ü What can YOU offer them? ü What do THEY think of your offer? ü How do THEY describe your offer?
Target Audience
Your Brand
Debbie
ü 38 Year Old Female ü Caucasian ü Either works fulltime or part-time for a company and is looking
to start their own business or already has just started their own business.
ü Their business has 1 (2, 3 or 4) employees who are outsourced ü Based around the M25 (London) area ü Older entrepreneur fed up with their day job - Aspirational. ü Has two teenage children who are technically savvy, especially
when it comes to social media - has been learning from them but needs to better understand social media from a business perspective.
ü Income level =Working/Middle class earning £30K+ with Household value of £50K+.
ü Doesn’t know where to start when it comes to social media ü Spends a lot of time at home, working from a laptop/computer ü Feels uncomfortable taking the leap into social media in regards
to privacy and “where to get started”
Design Content that Connects
The 4 Types of Actions
1. 4 Keywords per meta data 2. 3% Keywords of text on body of page 3. 400 words per blog / Once a week
Step 6. Strategy & Implementation MARKETING ACTION PLAN
TARGETACTIVITY ACTION Jun-14 Jul-14 Aug-14
Blog West Essex Fashion FairIdeas: clothes, country, events, local Launch of New Top
Swimwear launch
*New Brand
Tour de France
Sale
Competition
Newsletters New in (Brands)
Launch of New Top
Swimwear
Sale
Competition
Competitions It's all about ME
Swimwear Giveaway
New Mums to be
Leather Jackets
Sale Summer Stock
Winter Stock
SEO Whats New
Dresses
Knitwear
Tops
Jackets
Trousers
Accessories
Brands
Clothes Parties Boutique X
Arbonne
Jamie at Home
Avon
Modern Day Entrepreneurs “Work-Book” to Business Growth
Think #Digital First TODAY
Only £12.99 today
Warren Knight I @WarrenKnight Author “Think #Digital First” I Entrepreneur I Speaker I Coach