how to broadcast your business on youtube (hunter walk)

Google Confidential and Proprietary

Your YouTube advertising strategy

Hunter Walk, Director of Product Management

content

YouTube Confidential and Proprietary

YouTube 2010

• World’s third largest website

• 1b+ video playbacks each day

• 24+ hrs of new video uploaded every minute

• World’s second largest search engine

• Hundreds of millions of users worldwide

YouTube Confidential and Proprietary

What’s a content strategy?

Create something people want to watch

- or -

Help others create content for you

YouTube Confidential and Proprietary

Everyone says “be authentic”

link

YouTube Confidential and Proprietary

Create Content: Basics

• A YouTube channel

• Upload - demos, behind the scenes, interviews - real stuff, funny stuff - be yourself

• Topical - how does your product relate to what people are talking about/searching about now?

• Lay on the metadata - description, tags

• Participate in your community

YouTube Confidential and Proprietary

Create Content : Pro Tips

• Get an anchor video – shoot for ~5k+ views. This will help you surface in search and related videos leading to more organic traffic.

• Cross-promote on FB, Twitter, your site

• Use Promote Your Video = get a custom overlay w/ a clickable link = improve your conversion funnel!

YouTube Confidential and Proprietary

YouTube Confidential and Proprietary

Smule CEO: "youtube 'been vedy vedy good to smule"

link

YouTube Confidential and Proprietary

Not just “funny” or B2C

300+ videos

6,000 views/day

“that’s roughly equivalent to 35 hyper-efficient sales reps on the phone”

-  Jamie Grenney, Senior Director of Social Media Strategy at Salesforce.com

YouTube Confidential and Proprietary

Look for opportunities to be responsive

link

YouTube Confidential and Proprietary

Link

YouTube Confidential and Proprietary

HELP OTHERS CREATE CONTENT FOR YOU

YouTube Confidential and Proprietary

Recent Case StudiesThe Concept

YouTube Confidential and Proprietary

What is it?What is it?

How does it work?

The Step-by-Step Process

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YouTube Confidential and Proprietary

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Partners

YouTube Confidential and Proprietary

THANKS!

Q&A…..