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IABNZ 4th Wave of Video March 30

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Page 1: How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30

IABNZ 4th Wave of Video March 30

Page 2: How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30

Video online is different to

broadcast television

IABNZ 4th Wave of Video March 30

Page 3: How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30

• Different places• Different content• Different discovery• Different distribution• Different experience• Viral, social, embedded

IABNZ 4th Wave of Video March 30

Page 4: How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30

Some NZ metrics:

• 86% watch TV at home• 63% watch online video• 35% watch at work• 13% want online TV• 3% watch on video on their mobileSource: Draft FCB NZIABNZ 4th Wave of Video March 30

Page 5: How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30

• NZers spend approx. 5 mins watching each video• We watch online video for 30 mins a day• About 3.5 hrs/week

Source: comScore

IABNZ 4th Wave of Video March 30

Page 6: How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30

Ad spend is different

too…but it’s growing

IABNZ 4th Wave of Video March 30

Page 7: How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30

IABNZ 4th Wave of Video March 30

Page 8: How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30

How we compare

IABNZ 4th Wave of Video March 30

Page 9: How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30

What, why & how

IABNZ 4th Wave of Video March 30

Page 10: How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30

IABNZ 4th Wave of Video March 30

>> View Ninety@Nine (requires internet connection)

http://www.youtube.com/watch?v=8smZCRXaK7I&feature=player_embedded

http://www.youtube.com/watch?v=8smZCRXaK7I&feature=player_embedded
Page 11: How we publish broadcast host share video in a Youtube era IABNZ 4th Wave of Video March 30

Online Video:• At work• Timely • Useful• Engaged• Branded• Shared

IABNZ 4th Wave of Video March 30


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