YouTube For MarketingBroadcast yourself

By: Kanakamadala Bharath

Agenda• History of YouTube• YouTube Statistics• YouTube Marketing Tips • YouTube for Small Business• Online Advertising• YouTube vs. Google Video• Best Formats for Uploading

History of YouTube• Founded in February 2005 and officially launched

in December 2005

• Consumer media company for the sharing, commenting, and viewing of original videos worldwide

• Purchased by Google October 9, 2006– YouTube still operates independently– Google bought YouTube for $1.76 billion

What is YouTube...?• YouTube is a video sharing web-site where users can

upload, view and share video clips. Unregistered users can watch most videos on the site by visiting http://youtube.com, while registered users are permitted to upload an unlimited number of videos, each with a maximum length of 10 minutes.

• Making Youtube THE MOST DEMOCRATIC web-site on the internet - so democratic, in fact, that some governments have or are now considering banning its use

YouTube Statistics

• 1st largest video site on the web, • Around 100 Million Visitors visit YouTube per Month,• 5 Billion Video Streams Every month - 40% of all

videos online,(Do the Math - 5 Billion / 300 million worldwide visitors = 17 streams a month per person)

• 15 Hours of video uploaded every minute.• Did you know: In August 2008, YouTube became the

#2 search engines over Yahoo on Web (#1 is Google)

YouTube Statistics Shocking Statistics!

• People come to YouTube to visit 1 video, but end up watching several videos like 7 or 15 videos you wonder where the time has gone?

• Well we are not the person alone. 77% of users coming to YouTube come intending to watch 1 video but end up watching several.

• As of April 9, 2008, a YouTube search returns about 83.4 million videos and 3.75 million user channels.

• YouTube uses 45 terabytes of storage space which costs aprox. $1million a day, returning zero profit. In 2007, YouTube consumed as much bandwidth as the entire internet did in 2000.

Make YouTube Marketing Pay off Without Spending a Cent

• Many companies will create a YouTube channel and then will upload nothing but "commercials" to their channel

• Many companies quickly find that they are not successful with this type of marketing.

• Companies who create a "viral video" experience, where in they create characters and a storyline to "secretly" sell products and services are 400 times more successful with YouTube marketing

• The majority of companies who have found great success with YouTube marketing will upload anywhere between 1 and 3 videos per week! The more updates that you create, the more people that you will reach and the more traffic you will generate to your business

Promote your Products through YouTube videos

• If you have a product to sell, make the video in such a way that you should attract viewers

• Prominently display your phone number and webpage address in the video

• If you are a consultant and want to promote your services, try to upload motivational lecture or slideshow about your specific business practices to demonstrate your client

• If you are a musician to sell a CD, create a music video• If you are and artist, create photo slideshow

Sell Product Placement in Your Videos• Just as movie studios and television networks sell product

placement in their movies and TV shows,• You can also sell them in your YouTube videos, especially

if you have a track record of high viewership.• If you need extra resources to sell product placements,

you can use the services of Entertainment Media Works a company that specializes in product placements.

• You can use plinking, the process of adding a link to a product or service to an object or image in a video, such as a Cloths you're wearing.

Online Advertising• Online market steadily rising• Consumers spending more time on Web

– Shopping, Networking, Etc.• Companies shifting budget away from TV

advertising and towards online video market• More opportunities for video sharing and

advertising sites

Competition• Major Competitors:

– MSN Video– Google Video– Yahoo– MySpace

• YouTube has had the greatest overall rise in popularity between January and August of 2006

YouTube vs. Google Video• Uploading

– Free with YouTube profile• Advertisements

– Banner Ads• Access

– Categories and Tags• Videos are easily

accessible

• Appearance– Viewing page appears more

visually stimulating

• Uploading– Free with Google account

• Advertisements– No ads

• Access– Categories and Tags

• Videos are easily accessible

• Appearance– Viewing page is a bit

outdated and very plain

Major Differences• More advertising on YouTube’s page

– Banner Ads– Other videos

• Less “clicking” with YouTube– Comments listed on the same page– Related videos appear in a sidebar

• YouTube has a more modern appearance• YouTube has a larger customer base

Best Formats for Uploading• YouTube can accept almost any video format for upload,

but for most users have found the following settings give the best results.

• Video Format: H.264, MPEG-2 or MPEG-4 preferred • Aspect Ratio: 4:3, 16:9) • Resolution: 640x360 (16:9) or 480x360 (4:3)

recommended • Audio Format: MP3 or AAC preferred • Frames per second: 30 • Maximum length: 10 minutes (we recommend 2-3

minutes) • Maximum file size: 1 GB

Conclusion

• Online video is the wave of the future……

• so, get out there and start posting and watching!

References www.physorg.com/news164424171.html http://blog.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck http://www.allbusiness.com/operations/4112407-1.html http://ezinearticles.com/?YouTube-Marketing-Tips-How-to-Make-YouTube-

Marketing-Pay-Off-Without-Spending-a-Cent!&id=2513742 http://www.vision6.com.au/download/files/10678/730517/Use%20of%20online

%20videos%20and%20YouTube%20as%20a%20marketing%20channel.pdf http://www.youtube.com/handbook_popup_produce_upload?

pcont=bestformats