how to accelerate sales using linkedin

How to Accelerate

Sales Using

LinkedIn

www.proresource.com

Marketing

20 years of experience in marketing, public relations, social media.

Founded in 2007, ProResource uses LinkedIn to

accelerate sales for high-growth

technology businesses.

www.proresource.com

Judy Schramm, CEOProResource, Inc.

Why LinkedIn?• 364 million members, the largest

professional network on the Internet.• Founded in 2003 as a place to upload

and share resumes, it has evolved into a powerful resource for social selling AND a content distribution platform.

“LinkedIn may be the best source of sales intelligence on the planet for finding and reaching out to a prospective customer.”

Ken Krogue“89. 9% of top sellers view LinkedIn as essential,compared with 12.8% of others.”

Jill KonrathArdath Albee

START WITH A WELL-CRAFTED PROFILE

People are googling you… They are likely to click on your profile…

Use LinkedIn to tell your story!

ExpertiseJob descriptions

SkillsProjects

EducationVolunteer

OrganizationsPatentsHonors

Publications

ResultsAchievements

RecommendationsEndorsements

AwardsWell-known employers

Universities

UniqueSummaryHeadline

Quirky-----

ConnectionsSkills

Groups

3 SIMPLE WAYS TO GENERATE MORE LEADS & REFERRALS

Be Helpful in Groups

More than 2 million groups

to choose from!

Join up to 50 groups

Publish Blog Posts

Promote Your Blog Posts with Sponsored Content Ads

Target by city, title,industry, age, even bycompany

NURTURE YOUR NETWORK & MAINTAIN MINDSHARE

Keep in Touch

Share Interesting Articles

POSITION YOURSELF AS A THOUGHT LEADER

Blogging Status Updates

Start Discussions in

Groups

Answer Questions in

Groups

Like and Comment

www.proresource.com

5 Paths to Thought Leadership

Questions?

Judy SchrammProResource, Inc.703-824-8482jschramm@proresource.com

@proresource

www.linkedin.com/in/judyschramm