how to accelerate sales using linkedin
TRANSCRIPT
How to Accelerate
Sales Using
www.proresource.com
Marketing
20 years of experience in marketing, public relations, social media.
Founded in 2007, ProResource uses LinkedIn to
accelerate sales for high-growth
technology businesses.
www.proresource.com
Judy Schramm, CEOProResource, Inc.
Why LinkedIn?• 364 million members, the largest
professional network on the Internet.• Founded in 2003 as a place to upload
and share resumes, it has evolved into a powerful resource for social selling AND a content distribution platform.
“LinkedIn may be the best source of sales intelligence on the planet for finding and reaching out to a prospective customer.”
Ken Krogue“89. 9% of top sellers view LinkedIn as essential,compared with 12.8% of others.”
Jill KonrathArdath Albee
START WITH A WELL-CRAFTED PROFILE
People are googling you… They are likely to click on your profile…
Use LinkedIn to tell your story!
ExpertiseJob descriptions
SkillsProjects
EducationVolunteer
OrganizationsPatentsHonors
Publications
ResultsAchievements
RecommendationsEndorsements
AwardsWell-known employers
Universities
UniqueSummaryHeadline
Quirky-----
ConnectionsSkills
Groups
3 SIMPLE WAYS TO GENERATE MORE LEADS & REFERRALS
Be Helpful in Groups
More than 2 million groups
to choose from!
Join up to 50 groups
Publish Blog Posts
Promote Your Blog Posts with Sponsored Content Ads
Target by city, title,industry, age, even bycompany
NURTURE YOUR NETWORK & MAINTAIN MINDSHARE
Keep in Touch
Share Interesting Articles
POSITION YOURSELF AS A THOUGHT LEADER
Blogging Status Updates
Start Discussions in
Groups
Answer Questions in
Groups
Like and Comment
www.proresource.com
5 Paths to Thought Leadership
