Advertising Sales Management

Accelerate Sales, Streamline Operations, and Optimize Campaign Performance on a Converged PlatformBuilt on Media Cloud, Advertising Sales Management empowers media companies to maximize cross-channel advertising sales with converged planning, execution, and measurement.

Grow Advertising Sales with a Converged Platform

Drive cross-channel multi-format advertising sales by centralizing planning, execution, and measurement.

• Get unified visibility into all advertising inventory across channels

• Easily navigate and visualize all key agency, advertiser, and brand relationships

• Complete the picture with holistic and reconciled, omni-channel analytics

Maximize Yield with Intelligent Recommendations and Rules

Unify all advertising channels, inventory, and order management systems to uncover revenue growth opportunities.

• Increase revenues through intelligent recommendations to monetize underutilized cross-channel ad inventory

• Keep prices consistent with a centralized, flexible product catalog and rate card that meet seasonal demand

• Optimize revenues with a media planner built on a configure, price, quote (CPQ) engine that supports attribute-based pricing and highly complex rules

Optimize Campaign Performance with a Single View of Truth

Surface timely and actionable insights to optimize campaign performance, powered by AI.

• Minimize revenue leakage with harmonized reporting across disparate data sources, real-time pacing updates, and automated alerts

• Unify all teams, pre- and post-sales, into one view of truth to gain efficiencies and optimize impact

• Modify campaigns in-flight to achieve performance objectives, powered by unified analytics

Streamline Ad Operations and Sales with Automation

Drive operational efficiencies and accelerate sales cycles with industry-specific workflows and built-in automation.

• Minimize manual errors by automating the entire sales process from opportunity management to analytics

• Speed deployment and execution with prebuilt integrations into invoice, billing, and downstream ad systems

• Accelerate campaign launches and collect faster with automated approval workflows and advanced contract lifecycle management

Media

Contact us to learn more about Advertising Sales Management. salesforce.com/products/media-cloud/advertising-sales-management

Advertising Sales Management

Advertising Sales Management Features and Benefits

Converged Media PlanningConverged multimedia planning that drives efficiency from a centralized product catalog.

In-Flight Campaign AmendmentsLeverage actionable insights to make in-flight campaign amendments to meet campaign targets.

Campaign Performance and Revenue PacingProvide sales teams with valuable and actionable insights into forecast vs. actual sales.

Always-on Analytics and ReportingGet timely alerts and real-time views of your campaign performance across all of your data sources and teams.

Flexible Integration with Third-Party SystemsFast-track time to market with prebuilt integration into Google Ad Manager (GAM) for digital ad sales.

Industry-Specific Data ModelAccelerate deployment and reduce customization time with a purpose-built data model specific for advertising sales.

Advertising Sales Management Process LibraryComprehensive library of prebuilt and extensible business processes with delivered integration procedures to accelerate time to value.

Digital Contract Lifecycle ManagementSpeed media plan approvals, contract redlining, and digital signatures on insertion orders.

Industry-Leading Sales and Order CaptureThe media-specific CPQ engine empowers sales teams advanced order-capture and guided-selling capabilities to offer best-fit products and services to customers across different channels.

360-Degree View of the Customer and Sales CycleEnable publishers with the ability to understand and visualize all key relationships (agencies, advertiser, and brand mapping).

Enterprise Product CatalogAccelerate the launch of new offers and products and ensure pricing consistency with a centralized and flexible product catalog.

Advanced Order ManagementInsertion order orchestration and decomposition to insert and launch the multimedia ad campaign into the underlying ad servers.

Future Campaign PlanningUse holistic campaign performance to optimize current campaigns and inform future planning decisions.