how the brian lehrer show makes it work online the other 22 hours of the day

WNYC: The Brian Lehrer Show

Online www.wnyc.org/shows/blFB wwwww.facebook.com/brianlehrerwnycTMBLR www.wnyc.tumblr.com@brianlehrer@jodyavirganjavirgan@wnyc.org

What’s The Goal of the Radio Show?

● Build a community● Advance the existing news conversation● Explain complex issues● Be a little weird

What’s The Goal Online?

● See Previous Slide● Build a community = Take social seriously● Advance the existing convo = Get quotes● Explain complex issues = Explainers/Advice● Be a little weird = Have fun on social

Top Stories● Give people something

to share, not just link

● All of these got some extra love (or they were big names)

Challenges Online

● Reach new audiences○ Include handles, book guests with followings

● Smooth out the afternoon valley○ Create content that travels, lasts, use social

Method 1: A Quick Refresh● New Headline

○ Does Your CMS accomodate this?

● Turn a B+ segment to an A○ See what’s getting attention:

chartbeat, tweets, etc● Work Efficiently

○ Do it as soon as you can, as quickly as you can. A little goes a long way.

Method 2: #ShowYourWork● Bullet points, surprising stats, advice

○ Is this already in your prep?

Method 3: Fake a Transcript● Live-tweet

● Embed, and repurpose quotes for tweets later

Method 4: Web-First, then Radio● Answer a curiosity.● Ask on social, then see if it

gets momentum.

Spread the Word● Now you have content! Quotes,

lists, etc.● Know what works on Twitter vs.

FB

WNYC: The Brian Lehrer Show

Online www.wnyc.org/shows/blFB wwww.facebook.com/brianlehrerwnycTMBLR www.wnyc.tumblr.com@brianlehrer@jodyavirganjavirgan@wnyc.org