how the brian lehrer show makes it work online the other 22 hours of the day
TRANSCRIPT
WNYC: The Brian Lehrer Show
Online www.wnyc.org/shows/blFB wwwww.facebook.com/brianlehrerwnycTMBLR www.wnyc.tumblr.com@brianlehrer@[email protected]
What’s The Goal of the Radio Show?
● Build a community● Advance the existing news conversation● Explain complex issues● Be a little weird
What’s The Goal Online?
● See Previous Slide● Build a community = Take social seriously● Advance the existing convo = Get quotes● Explain complex issues = Explainers/Advice● Be a little weird = Have fun on social
Top Stories● Give people something
to share, not just link
● All of these got some extra love (or they were big names)
Challenges Online
● Reach new audiences○ Include handles, book guests with followings
● Smooth out the afternoon valley○ Create content that travels, lasts, use social
Method 1: A Quick Refresh● New Headline
○ Does Your CMS accomodate this?
● Turn a B+ segment to an A○ See what’s getting attention:
chartbeat, tweets, etc● Work Efficiently
○ Do it as soon as you can, as quickly as you can. A little goes a long way.
Method 2: #ShowYourWork● Bullet points, surprising stats, advice
○ Is this already in your prep?
Method 3: Fake a Transcript● Live-tweet
● Embed, and repurpose quotes for tweets later
Method 4: Web-First, then Radio● Answer a curiosity.● Ask on social, then see if it
gets momentum.
Spread the Word● Now you have content! Quotes,
lists, etc.● Know what works on Twitter vs.
FB
WNYC: The Brian Lehrer Show
Online www.wnyc.org/shows/blFB wwww.facebook.com/brianlehrerwnycTMBLR www.wnyc.tumblr.com@brianlehrer@[email protected]