how event planners can really use social media to succeed

I'm not a professional event planner...more like an accidental event planner. I started Social Media FTW with a couple of friends and ran it for a few years, and followed up with The Agents of Change Digital Marketing Conference, which is now in planning for its fourth year. Through those events and other smaller events I've put on or been brought in as a consultant, I've discovered how to inject social media into all aspects of an event...before the event starts to drum up interest and registrations, during an event to reach beyond the confines of the auditorium, and after, build anticipation for next year. In this presentation, using Agents of Change as an example, I showed the event planners how to leverage social media to get speakers, sponsors and seats (the audience.) If you have any questions, or are looking for help in putting on your own event, reach out to me at http://www.takeflyte.com/contact Rich Brooks