how event planners can really use social media to succeed
DESCRIPTION
I'm not a professional event planner...more like an accidental event planner. I started Social Media FTW with a couple of friends and ran it for a few years, and followed up with The Agents of Change Digital Marketing Conference, which is now in planning for its fourth year. Through those events and other smaller events I've put on or been brought in as a consultant, I've discovered how to inject social media into all aspects of an event...before the event starts to drum up interest and registrations, during an event to reach beyond the confines of the auditorium, and after, build anticipation for next year. In this presentation, using Agents of Change as an example, I showed the event planners how to leverage social media to get speakers, sponsors and seats (the audience.) If you have any questions, or are looking for help in putting on your own event, reach out to me at http://www.takeflyte.com/contact Rich BrooksTRANSCRIPT
How Event Planners Can
REALLYUse Social Media to Succeed
Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks
flyte school
AGENTS OF CHANGE
TODAY’S GOALS
Before
During
After
DIGITAL MARKETING ACTION PLAN
Attraction
Retention
Conversion
Measurement
http://www.flickr.com/photos/myklroventine/
EVENT TRINITY
ASSETS
Website
Email List
Social Profiles
EventBrite
SHARE THE LOVE
EDITORIAL CALENDAR
SCHEDULING TWEETS
SCHEDULING FACEBOOK
BUILDING BETTER LINKS
FACEBOOK EVENTS
FACEBOOK ADS
USING THE POWER EDITOR
PROMOTE THE HASHTAGS
TWITTER LISTS
TWITTER ADS
TWITTER ADS
LINKEDIN SEARCH
YOUTUBE
BLOG
PODCAST
RETARGETING
DURING
PROMOTE HASHTAG #aoc2014
LIVE TWEETING
LIVE BLOGGING
EVENT SCREENS
PHOTO BOOTH
VIDEO
AFTER
STORIFY
SCREEN CAPTURE TWEETS
SLIDESHARE
BLOG RECAP
TAKEAWAYS
Build momentum with social
Sell tickets with email & ads
Curate & package UGC
THANK YOU
@therichbrooks
Rich Brooks
flyte new media
takeflyte.com
@therichbrooks