how can companies combine products to create strong co brands or ingredient brands
Post on 17-Aug-2015
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CO-BRANDING
Combining products of
one company with that
from other companies in
various ways. Two or
more well-known are
combined into a joint
product or marketed
together in some
fashion
Same Company Co-Branding
Joint Venture Co-Branding
Retail Co-Branding
Ingredient Co-Branding
Creates brand-equity for materials, components, or parts that are necessarily contained within other branded products
These slides were created by Ashish Soni, IIT Delhi during a
Marketing internship by Prof. Sameer Mathur, IIM Lucknow
(See www.IIMInternship.com)
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