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how can companies combine products to create strong co-brands or ingredient brands ?

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How can companies combine products to create strong co-brands or ingredient brands ?

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Page 1: How can companies combine products to create strong co-brands or ingredient brands ?

How can companies combine products to create strong co-brands or ingredient brands ?

Page 2: How can companies combine products to create strong co-brands or ingredient brands ?
Page 3: How can companies combine products to create strong co-brands or ingredient brands ?

MARKETERS COMBINE THEIR PRODUCTS WITH THE PRODUCTS OF

OTHER FIRMS…..

Page 4: How can companies combine products to create strong co-brands or ingredient brands ?

BRANDING

INGRDIENT BRANDING

CO-BRANDING

Page 5: How can companies combine products to create strong co-brands or ingredient brands ?

I. CO-BRANDING

Page 6: How can companies combine products to create strong co-brands or ingredient brands ?

TYPES OF CO-BRANDING

I.1 SAME COMPANY CO-BRANDING

I.2 JOINT VENTURE CO-BRANDING

I.3 MULTIPLE SPONSOR CO-BRANDING

I.4 RETAIL CO-BRANDING

Page 7: How can companies combine products to create strong co-brands or ingredient brands ?

ADVANTAGES

1. POSITIONING BY VIRTUE OF MULTIPLE BRANDS

2. GENERATES GREATER SALES

3. OPENS UP NEW OPPURTUNITIES

4. REDUCE COST OF PRODUCT INTRODUCTION

Page 8: How can companies combine products to create strong co-brands or ingredient brands ?

DIS-ADVANTAGES

1. LACK OF CONTROL

2. CONSUMER EXPECTATION IS HIGH

3. OVER-EXPOSURE MAY DILUTE THE TRANSFER

Page 9: How can companies combine products to create strong co-brands or ingredient brands ?

“GIVING AWAY YOUR BRAND IS JUST LIKE GIVING AWAY YOUR

CHILD”

Page 10: How can companies combine products to create strong co-brands or ingredient brands ?

II. INGRDIENTBRANDIN

G

Page 11: How can companies combine products to create strong co-brands or ingredient brands ?

SELF BRANDING INGREDIENTS

AND WHAT CAN BE A BETTER EXAMPLE…

Page 12: How can companies combine products to create strong co-brands or ingredient brands ?

1. INGRDIENTS MATTER TO PERFORMANCE AND SUCCESS2. DISTINCTIVE SYMBOL OR LOGO

3. COORDINATED “PULL” & “PUSH” PROGRAM

REQUISITES OF SUCCESSFUL INGREDIENT BRANDING

4. NOT ALL INGRDIENTS BRAND ARE THE SAME

Page 13: How can companies combine products to create strong co-brands or ingredient brands ?
Page 14: How can companies combine products to create strong co-brands or ingredient brands ?

PROF. SAMEER MATHURIndian Institute Of Management, Lucknow

Professor in Marketingwww.IIMInternship.com

Created By;

SIDHANT PATINATIONAL INSTITUTE OF

TECHNOLOGY, ROURKELA

As an intern, under the guidance of,


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