how can companies combine products to create strong co brands or ingredient brands

CO-BRANDING Combining products of one company with that from other companies in various ways. Two or more well-known are combined into a joint product or marketed together in some fashion

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Page 1: How can companies combine products to create strong co brands or ingredient brands

CO-BRANDING

Combining products of

one company with that

from other companies in

various ways. Two or

more well-known are

combined into a joint

product or marketed

together in some

fashion

Page 2: How can companies combine products to create strong co brands or ingredient brands

Same Company Co-Branding

Page 3: How can companies combine products to create strong co brands or ingredient brands

Page 4: How can companies combine products to create strong co brands or ingredient brands

Page 5: How can companies combine products to create strong co brands or ingredient brands

Joint Venture Co-Branding

Page 6: How can companies combine products to create strong co brands or ingredient brands

Page 7: How can companies combine products to create strong co brands or ingredient brands

Retail Co-Branding

Page 8: How can companies combine products to create strong co brands or ingredient brands

Page 9: How can companies combine products to create strong co brands or ingredient brands

Ingredient Co-Branding

Creates brand-equity for materials, components, or parts that are necessarily contained within other branded products

Page 10: How can companies combine products to create strong co brands or ingredient brands

Page 11: How can companies combine products to create strong co brands or ingredient brands

These slides were created by Ashish Soni, IIT Delhi during a

Marketing internship by Prof. Sameer Mathur, IIM Lucknow

(See www.IIMInternship.com)

http://www.google.com/url?q=http://www.IIMInternship.com&sa=D&sntz=1&usg=AFQjCNFUonXVd-8K9LE3EyWz1vON5QbuLg

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How can companies combine products to create strongco brands or ingredient brands

How can companies combine products to create strong co-brands and ingredient brands

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