hire clix anatomy of ppc recruiting aug 25.2010 final

Post on 19-May-2015

257 Views

Category:

Documents

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

The Anatomy of Pay-Per-Click Recruiting

Webinar Series: August 25, 2010

2

What to Expect Today

• Quick Intro• Webinar Topics –

• Search engine optimization (SEO) vs. search engine marketing (SEM)

• How pay-per-click (PPC) recruitment marketing campaigns work• The difference between Indeed, Simply Hired, JuJu and Google• Bidding strategies for PPC recruiting• Applicant tracking systems and a PPC recruiting campaign

• Time for Q&A

3

Understanding your Core Value?

• Based in Gloucester, MA • Recruiting Industry Experience• Focused on Interactive Marketing• Develop Customized Marketing Approach• Drive New Concepts and Analyze Results• Provide Great Value and Zealous Service

About HireClix

4

Does PPC Matter?

5

SEO vs. SEM/PPC

6

SEO vs. SEM/PPC

7

How PPC Recruitment Marketing Works

Graphics from Simply Hired…

8

How PPC Recruitment Marketing Works

Company CBid @ $0.65

Company DBid @$0.30

Company ABid @ $1.00

Company BBid @$0.80

9

Differences Between the Search Engines

Major Search EnginesJob Aggregators

10

Facebook PPC – Laser Focused Targeting

11

Bidding Strategies for PPC Campaigns

What are the Best Bidding Strategies?

12

Bidding Strategies for PPC Campaigns

• Set a Baseline to Start Accumulating Data• Use Information to:

• Find Leverage Points• Triage Underperformers

• Have Patience to Ride out Ebbs and Flows• Don’t be Afraid to Pause• Better Value in Aggregators than Major Search

Engines• Be Cautious of the Universal Bid Strategy

13

ATS Tracking – Accurate & Easy

https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed

Simply Hired – ATS integration information Indeed – ATS integration information

14

Tracking & Reporting = ROI

Expect Great Reporting…

15

Benefits of PPC Recruitment Marketing

• Candidates Search Differently Today• Pay Only for Performance• Grow Employer Brand• Measurable Results• Manage Recruitment Marketing Investments by:

• Functional Job – Sales, Finance, Engineering• Geography – Site Specific, Expansion• Initiative – Campus, Diversity

16

Q&A

HireClix Contacts – Scott Ryanscott.ryan@hireclix.com

Neil Costaneil.costa@hireclix.com

888.419.CLIXhttp://www.hireclix.com

top related