facebook recruiting seminar hire clix - social recruiting series - june 9th
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DESCRIPTIONHireClix is a recruitment marketing agency helping corporate recruiting teams build their brand and target candidates. Go beyond job boards.
- 1. Facebook Recruiting Seminar Educational Webinar Series: June 9th, 2011
2. 2 What to Expect Today Hosts Scott Ryan& Neil Costa Quick Intro Webinar Topics Facebook Recruiting Its Serious, Start Now Are you Ready for Facebook? Driving Candidates with Targeted Facebook Ads Building a Facebook Fan Page Strategy Q&A Chat & Questions via GoToMeeting Social Media - Twitter - #hireclix #recruiting 3. 3 Understanding your Core Value? Based outside of Boston, MA Gloucester, MA Recruiting & Digital Marketing Industry Experience Focused on Interactive Marketing Develop Customized Recruitment Marketing Turn-key Recruitment Marketing Experts Provide Great Value and Zealous Service About HireClix 4. 4 Fish Where the Fish Are 5. 5 Facebook Its Serious 10X Facebook Users in 3 Years 50M (Oct 07) to 500M (Dec 10) Revenue - $1.2B in 1st Jan-Sept 2010 Facebook Net Profit of $355M* *Reuters Jan 6, 2011 6. 6 Facebook One Third of All Ads 7. 7 Initial Steps to Create a Facebook Presence Create an Advertising Strategy Fan Page Basics Leveraging Proven Tools Build a Content Game Plan 8. 8 Social Recruiting - Facebook Targeted Ads are Cost Effective Facebook Fan Pages Build a Talent Network 9. 9 Are you Ready for Facebook? Do you use Facebook for personal activities? Do your employees use Facebook? Are you naturally curious about using Facebook for business? Do you want to recruit talent from 18-65? Are you trying to diversify your recruiting efforts? 10. 10 Common Mistakes using Facebook Job Pollution vs. Recruiting SPAM No Policy Lone Wolfs Starts & Stops 11. 11 Rapidly Create Facebook Ads 12. 12 Targeting Users by Profile Information 13. 13 Leverage Logos & Images for Facebook Ads 14. 14 Bidding Strategies for PPC Campaigns Facebook Bids & Budgets 15. 15 Facebook PPC Laser Focused Targeting 16. 16 Building a Facebook Fan Page Strategy Corporate Page vs. Dedicated Careers Page 17. 17 Corporate Page vs. Dedicated Page 18. 18 Facebook for Your Employment Brand 19. 19 Facebook Fan Page = Engagement & Dist. 20. 20 Facebook Fan Page = Dist. & Engagement 21. 21 Tracking & Reporting = Recruiting ROI Measure Spend Tracking for ATS & Google Analytics Modifying & Optimize 22. 22 Interesting Facebook Solutions 23. 23 Interesting Facebook Solutions 24. 24 Facebook Recruitment Marketing Value Serious Volume of Users True Passive Candidate Audience Low Cost Threshold to Start Sophisticated Targeting for Ads Education Employer Geography Interests Fan Page to Engage Talent Community Window into Corporate Culture 25. 25 Q&A HireClix Contacts Scott Ryan VP Client Services firstname.lastname@example.org Kev Wizst Director of Client Services, West Coast Kev.email@example.com Neil Costa firstname.lastname@example.org 888.419.CLIX http://www.hireclix.com