Facebook Recruiting SeminarEducational Webinar Series: June 9th, 2011

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What to Expect Today

• Hosts – Scott Ryan& Neil Costa• Quick Intro • Webinar Topics

• Facebook Recruiting – It’s Serious, Start Now• Are you Ready for Facebook?• Driving Candidates with Targeted Facebook Ads• Building a Facebook Fan Page Strategy

• Q&A • Chat & Questions via GoToMeeting• Social Media - Twitter - #hireclix #recruiting

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Understanding your Core Value?

• Based outside of Boston, MA – Gloucester, MA• Recruiting & Digital Marketing Industry

Experience• Focused on Interactive Marketing• Develop Customized Recruitment Marketing• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service

About HireClix

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Fish Where the Fish Are…

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Facebook – It’s Serious10X Facebook Users in 3 Years

50M (Oct ‘07) to 500M (Dec ‘10)

Revenue - $1.2B in 1st Jan-Sept 2010Facebook Net Profit of $355M*

*Reuters – Jan 6, 2011

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Facebook – One Third of All Ads

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Initial Steps to Create a Facebook Presence

• Create an Advertising Strategy• Fan Page Basics• Leveraging Proven Tools• Build a Content Game Plan

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Social Recruiting - Facebook

• Targeted Ads are Cost Effective• Facebook Fan Pages Build a Talent Network

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Are you Ready for Facebook?

• Do you use Facebook for personal activities?

• Do your employees use Facebook?

• Are you naturally curious about using Facebook for business?

• Do you want to recruit talent from 18-65?

• Are you trying to diversify your recruiting efforts?

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Common Mistakes using Facebook

• Job Pollution vs. Recruiting• SPAM• No Policy• Lone Wolfs• Starts & Stops

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Rapidly Create Facebook Ads

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Targeting Users by Profile Information

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Leverage Logos & Images for Facebook Ads

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Bidding Strategies for PPC Campaigns

Facebook Bids & Budgets

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Facebook PPC – Laser Focused Targeting

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Building a Facebook Fan Page Strategy

Corporate Page vs. Dedicated Careers Page

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Corporate Page vs. Dedicated Page

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Facebook for Your Employment Brand

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Facebook Fan Page = Engagement & Dist.

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Facebook Fan Page = Dist. & Engagement

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Tracking & Reporting = Recruiting ROI

• Measure Spend• Tracking for ATS & Google Analytics• Modifying & Optimize

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Interesting Facebook Solutions

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Interesting Facebook Solutions

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Facebook Recruitment Marketing Value

• Serious Volume of Users• True Passive Candidate Audience• Low Cost Threshold to Start• Sophisticated Targeting for Ads –

• Education• Employer• Geography• Interests

• Fan Page to Engage Talent Community• Window into Corporate Culture

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Q&A

HireClix Contacts –

Scott Ryan – VP Client Servicesscott.ryan@hireclix.com

Kev Wizst – Director of Client Services, West CoastKev.wizst@hireclix.com

Neil Costaneil.costa@hireclix.com

888.419.CLIXhttp://www.hireclix.com