hector saracho - inspire! winner - 4a's strategy festival 2013

@hsaracho #antiplanning

antiplanning

@hsaracho #antiplanning 2013 Strategy Festival, Nashville

@hsaracho #antiplanning

my aim

@hsaracho #antiplanning

double value

@hsaracho #antiplanning

creative ammo

@hsaracho #antiplanning

value projected outwards

@hsaracho #antiplanning

culture structure process

@hsaracho #antiplanning

value channeled inwards

@hsaracho #antiplanning

dark matter matters

@hsaracho #antiplanning

antifragile mindset

@hsaracho #antiplanning

antifragile: things

that gain from disorder

@hsaracho #antiplanning

fragile

@hsaracho #antiplanning

robust

@hsaracho #antiplanning

applied stress

@hsaracho #antiplanning

this is antifragile

@hsaracho #antiplanning

antiplanning

@hsaracho #antiplanning

CAO

@hsaracho #antiplanning

antiplanners to help make agencies stronger

@hsaracho #antiplanning

@hsaracho #antiplanning

will happen

@hsaracho #antiplanning

how?

@hsaracho #antiplanning

5 principles for

antiplanning

@hsaracho #antiplanning

1. antiplanners change the plan

@hsaracho #antiplanning

1. antiplanners change the plan

2. antiplanners specialise in nothing at all

@hsaracho #antiplanning

“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building,

write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act

alone, solve equations, analyse a new problem, pitch manure, program a computer, cook a tasty meal, fight

efficiently, die gallantly”

Robert A. Heinlein

@hsaracho #antiplanning

1. antiplanners change the plan

2. antiplanners specialise in nothing at all

3. antiplanners are annoyed and annoying

@hsaracho #antiplanning

1. antiplanners change the plan

2. antiplanners specialise in nothing at all

3. antiplanners are annoyed and annoying

4. antiplanners don´t like shortcuts

@hsaracho #antiplanning

1. antiplanners change the plan

2. antiplanners specialise in nothing at all

3. antiplanners are annoyed and annoying

4. antiplanners don´t like shortcuts

5. antiplanners act as agency insurance

@hsaracho #antiplanning

“I think you are a great deal better at advising and promoting your clients than you are at directing yourselves.

And I’m not at all sure you give nearly enough thought to the future”

Martin Sorrell – Beans and Pearls 1996

@hsaracho #antiplanning

who?

@hsaracho #antiplanning

fragile

antifragile

@hsaracho #antiplanning

S.H.S.F

@hsaracho #antiplanning

@hsaracho #antiplanning

selective randomness and friendly chaos

Vs.

generalist randomness and enemy chaos

@hsaracho #antiplanning

not easy

@hsaracho #antiplanning

place ourselves constantly out of our comfort zone

@hsaracho #antiplanning

destabilizing

@hsaracho #antiplanning

thank you mr taleb

@hsaracho #antiplanning

muchas gracias