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Three Big Media Issues John Montgomery, COO, GroupM Interaction, USA Visit http://www.4astransformation.com for more information.

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Page 1: 4A's Transformation 2014 - March 18 - John Montgomery

Media

Page 2: 4A's Transformation 2014 - March 18 - John Montgomery

Media Leadership Council

Page 3: 4A's Transformation 2014 - March 18 - John Montgomery

Purpose

Our primary objective is to elevate media in all its forms as a crucial component within the advertising industry and position media as a key

element in the mix of marketing solutions employed by our agencies’ clients.

Page 4: 4A's Transformation 2014 - March 18 - John Montgomery

Priorities

3

Page 5: 4A's Transformation 2014 - March 18 - John Montgomery

The Three

• Cross Media Measurement• Addressable communication• Mobile readiness

Page 6: 4A's Transformation 2014 - March 18 - John Montgomery

But wait! There’s more

Much more…


4A's Transformation 2014 - March 18 - Collective insights

Alex Brands - Inspire! Winner - 4A's Strategy Festival 2013

4A's Inspire Presentation: Planning for Planning

4A's Transformation 2014 - March 18 - Richard Gangon

McKinney 4a's createtech presentation

4A's Transformation 2014 - March 18 - Louis Jones, Maxus

Lung Huang - Strategy & Data - 4A's Strategy Festival 2013

Kendra Salvatore - Jay Chiat Case Study - 4A's Strategy Festival 2013

4A's Year in Review 2013

Data Security: The Rules of the Road - Home Page - 4A's

4A's Transformation 2014 - March 17 - Icema Gibbs, JetBlue Airways

4A's Strategy Festival Inspire! 2013 Presentation

4A's IAAS Final Presentation - Telos Boston

4A's Transformation_Lori Hiltz

4A's Foundation OJS - Portfolio

4A's Transformation-Mahi deSilva ppt_Mde silva .4as_v5

Neil Slotterback - Inspire! Winner - 4A's Strategy Festival 2013

4A's Transformation 2015_Bgaddis 4 aspresentation_v0

4A's Transformation 2014 - March 17 - Bea Perez, The Coca-Cola Company

4A's Agency2020 Report

4A's Transformation 2014 - March 18 - Karen Kovacs

Laura McFarlane - Strategy & the Agency Model - 4A's Strategy Festival 2013

Michael Chatfield - Pick of the Litter Award 2013 - 4A's Strategy Festival

Home Page - 4A's

4A's Transformation 2013 - March 10 - MPF - Pablo Buffagni, CCO, Grupo Gallegos

4A's Transformation 2014 - March 18 - Bill Koenigsberg & Joe Aprendi, O'Toole Media Awards

Hector Saracho - Inspire! Winner - 4A's Strategy Festival 2013

4A's Transformation 2014 - March 17 - Kyle Clifford, City Harvest

2006 - 4A's

4A's Strategy Festival Inspire! 2013 - Alex Brands

4A's Transformation 2014 - March 18 - Phil Cowdell

4A's Transformation 2014 - March 17 - Chris Weil, Momentum Worldwide and 4A's Board of Directors Chair

4A's Transformation 2014 - March 18 - Rosemarie Ryan, co:

4A's Transformation 2014 - March 18 - John Nitty & John Nuding from ZenithOptimedia and Zenith Media

4A's Transformation 2013 - March 10 - MPF - Barkley - Jeff King