4a's transformation 2014 - march 17 - icema gibbs, jetblue airways
DESCRIPTION
A Conversation with Socially Responsible Companies Socially responsible companies know that corporate social responsibility is always the right thing to do, but now it's the smart thing to do Bea Perez, Chief Sustainability Officer, The Coca-Cola Company Icema Gibbs, Director of Corporate Social Responsibility, Jet Blue Airways Kyle Clifford, Corporate Partnerships, City Harvest Nancy Hill, President-CEO, 4A's (Moderator) Visit http://www.4astransformation.com/ for more information.TRANSCRIPT
CORPORATE SOCIAL RESPONSIBILTY
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MISSION STATEMENT
The Corporate Social Responsibility Team demonstrates JetBlue’s commitment to the cities we serve by supporting not-for-profit organizations that focus on the pillars of youth and education, environment, and community. We organize and support community service projects, charitable giving and non-profit partnerships. Ultimately, Corporate Social Responsibility ensures that JetBlue will make an impact on and inspire greatness in others while enriching the lives of the individuals and communities we serve.
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RATIONALE
74% of surveyed JetBlue Customers see youth & education as a top opportunity
Kids and Families are a key target ($9B Convert Category)
Future Customers & Crewmembers
Priority on programs that reach kids and families
YOUTH &EDUCATION 74% of surveyed
JetBlue Customers see youth & education as a top opportunity to support
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RATIONALE
91% of consumers want companies to support their local communities
45% of surveyed JetBlue Customers are willing to participate with us
Build community reputation and respond to unique community needs
Crewmember opportunity for local engagement
Proactive strategy for tiered and new markets
COMMUNITY91% of consumers want companies to support their local communities
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RATIONALE
81% of consumers believe its important for airlines to support environment
62% of surveyed JetBlue Customers see it as a top opportunity for JetBlue
Need to mitigate our footprint
Support community pillar
ENVIRONMENT
81% of consumers believe its important for airlines to support the environment
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The JetBlue Foundation is committed to supporting aviation education in general and STEM in particular, and to fostering influential programs that empower and provide opportunities to underserved groups and/or communities.
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