hay challenge - gamification in recruitment - manu melwin joy

THE HAY CHALLENGEGamification in Recruitment

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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THE HAY CHALLENGE• The Hays Challenge is an

online, interactive

recruitment game which

showcases all aspects of

a career in recruitment in

a fun and engaging way.

THE HAY CHALLENGE• James Cullens, head of HR at

Hays, said the gamification

idea arose from the need to

catch the attention of

graduates who might never

have thought of recruitment

as a career choice.

THE HAY CHALLENGE• “Social media and

gamification is the best way of

attracting young people,” he

said. “We were missing out on

retail graduates, for example,

who wouldn’t have thought of

recruitment as a career.”

THE HAY CHALLENGE• At the same time, he added, The

Hays Challenge is a way of

professionalising the industry, as

graduates see that recruitment is an

entrepreneurial, consultative and

exciting career choice, offering

graduates the chance to receive a

professional qualification on

completion of their training.

THE HAY CHALLENGE

• As for the game, the first

level has players

reviewing and evaluating

individuals and CVs.

THE HAY CHALLENGE

• In level two each player is

encouraged to provide

candidates with

appropriate career advice.

THE HAY CHALLENGE

• And the final level tests

players’ skills by pitching

for business with the chief

executive officer of a major

client.

THE HAY CHALLENGE

• “The Hays Challenge

stresses the consultancy

side of recruitment,”

Cullens explained.

THE HAY CHALLENGE

• Through challenging the

misconceptions of

recruitment, the game has

been played by more than

20,000 people worldwide.

THE HAY CHALLENGE• More than 70% of UK graduate

applicants invited for interview

have played the game, which

Cullens said improved their

preparation for the assessment

centres.