habit building innovations with apple watch and mobile

© Virgin Pulse 2016. All Rights Reserved.

HABIT-BUILDING INNOVATIONS WITH APPLE WATCH AND MOBILEPresenter: Trenholm Ninestein, Senior Product Manager

Our History with Apple Watch

5 Step Behavior Change Model

Future Innovations with Apple Watch

September 9, 2014

September 9, 2014

“an extremely precise and customizable timepiece”

“an intimate way to connect and communicate”

“a comprehensive health and fitness companion”

September 9, 2014

April 24, 2015

April 24, 2015

85%of Apple Watch owners said the Apple Watch had contributed to better health

Source

April 24, 2015

said they had lost weight with the help of the smartwatch

Source

27%

April 24, 2015

April 29, 2015

April 29, 2015Source

most commonly named wearable enterprises are interested in

#1

April 29, 2015

August 25, 2015

August 25, 2015

Apple Watch steps processed on Virgin Pulse platform

6 billion

August 25, 2015

higher engagement levels for users syncing steps with the Apple Watch

33%

August 25, 2015

March 28, 2016

behavior change model5 step

Apple Watch and Habits

@tmn2

#ThriveSum16

Apple Watch and Habits

@tmn2

#ThriveSum16

Apple Watch and Habits

@tmn2

#ThriveSum16

Match Users to the Right Behavior

Make it Easy Trigger It

Celebrate and Reward Success

Practice and Revise

Match Users to the Right Behavior

Make it Easy

Trigger it so they take Action

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Actionable Notification

Celebrate and Reward Success

Practice and Revise

“The combination of the Virgin Pulse mobile app and Apple Watch keeps me motivated to get moving.

I have a really expensive watch that I don't wear anymore.”

- Amy

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Activity Data

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Communication

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Location Aware

© Virgin Pulse 2016. All Rights Reserved.

THANK YOU!Trenholm Ninestein Senior Product Manager