gyi power chat

Power Chat:Building a Law Firm

Website that Will Attract Clients

Presented by…

Executive Director, AttorneySync@GyiTsakalakiswww.attorneysync.com

Gyi Tsakalakis

Developing a Plan Who do you want to find your website?

What are they looking for?

Where do they look?

When they arrive, what will they find?

Why will they choose you?

How will you help them?

Choosing a Domain Brand

PersonalizedProfessionalEasy

Search EnginesExact MatchKeyword-richHyphens

Domize.com

Registration: It’s not hosting!

Insert Picture Here

Hosting Where Your Site Will Live

Up-time

Speed

Cost

Linux

Support

Functionality

Design Template

Themes

Custom

Professional

Logos (99 designs)

Development

Hard Coding

Content Management Systems WordPress Drupal Joomla

Content Voice

Static Pages

Multiple Calls to Action

Freebies

Testimonials

Flashy vs. Simple

Blogs

Why do I need a blog?

Users (and search engines) love them.

Fresh content gives visitors a reason to visit more than once.

Videos, photos, graphics, etc.

Writing Content for Your Website

Why do I need to write content for my site?

Writing Content People Will Read

Should I hire a professional content writer?

Other Ways to Get Content

Why do I need to write content for my site? Helps attract links to your site

Creates more outlets for consumers to reach you.

Shows expertise in your field

Helps with search engine visibility

Allows interaction and relationship building with clients and other professionals

Writing Content People Will Actually Read Keep it simple, short, bold, organized.

Use bullet points.

Be conversational, less markety.

Avoid legalese.

Use pictures and illustrations.

Consider your audiences.

Include calls to action.

Should I hire a professional content writer? Writing Content Yourself

Control Personal voice Cost-effective

Hiring a Pro Save time and resources Search engine friendly Skilled in writing for the web

Other Ways to Get Content

Comments

Guest bloggers

Colleagues

Interns, associates, etc.

Other

SEO Considerations: Having a website is not enough to get new clients from the net. Keywords

Tags

Fresh content

Content updates

Social Media

Attracting Links

SEO Considerations: A Little More on Link Building

Why do I need others to link to my page?

Strategies Great content Guest blogging Requesting links Press releases Buying links

Factors to consider Relevance Authority/site importance Anchor text Diversity

Final Thoughts

Just use wordpress.org

Spend time planning and organizing

Schedule time for online

Think about “them”

Solve, answer, inform, assist, help

Presented by…

Executive Director, AttorneySync@GyiTsakalakiswww.attorneysync.com

Gyi Tsakalakis

Thank You!

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