gyi power chat
TRANSCRIPT
Power Chat:Building a Law Firm
Website that Will Attract Clients
Developing a Plan Who do you want to find your website?
What are they looking for?
Where do they look?
When they arrive, what will they find?
Why will they choose you?
How will you help them?
Choosing a Domain Brand
PersonalizedProfessionalEasy
Search EnginesExact MatchKeyword-richHyphens
Domize.com
Registration: It’s not hosting!
Insert Picture Here
Hosting Where Your Site Will Live
Up-time
Speed
Cost
Linux
Support
Functionality
Design Template
Themes
Custom
Professional
Logos (99 designs)
Development
Hard Coding
Content Management Systems WordPress Drupal Joomla
Content Voice
Static Pages
Multiple Calls to Action
Freebies
Testimonials
Flashy vs. Simple
Blogs
Why do I need a blog?
Users (and search engines) love them.
Fresh content gives visitors a reason to visit more than once.
Videos, photos, graphics, etc.
Writing Content for Your Website
Why do I need to write content for my site?
Writing Content People Will Read
Should I hire a professional content writer?
Other Ways to Get Content
Why do I need to write content for my site? Helps attract links to your site
Creates more outlets for consumers to reach you.
Shows expertise in your field
Helps with search engine visibility
Allows interaction and relationship building with clients and other professionals
Writing Content People Will Actually Read Keep it simple, short, bold, organized.
Use bullet points.
Be conversational, less markety.
Avoid legalese.
Use pictures and illustrations.
Consider your audiences.
Include calls to action.
Should I hire a professional content writer? Writing Content Yourself
Control Personal voice Cost-effective
Hiring a Pro Save time and resources Search engine friendly Skilled in writing for the web
Other Ways to Get Content
Comments
Guest bloggers
Colleagues
Interns, associates, etc.
Other
SEO Considerations: Having a website is not enough to get new clients from the net. Keywords
Tags
Fresh content
Content updates
Social Media
Attracting Links
SEO Considerations: A Little More on Link Building
Why do I need others to link to my page?
Strategies Great content Guest blogging Requesting links Press releases Buying links
Factors to consider Relevance Authority/site importance Anchor text Diversity
Final Thoughts
Just use wordpress.org
Spend time planning and organizing
Schedule time for online
Think about “them”
Solve, answer, inform, assist, help
Thank You!
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