guerrilla usability

Guerrilla Usabilityagile strategy & tactics

usability?

user experience

Valuable Credible

DesirableFindable Accessible

Usable

user experience

Good design is problem solving

Jeffrey Veen

user centered design

Analysis Design Evaluation Implementation1 2 3 4

1. Analyze

2. Design

3. Evaluate

4. Implement

Analysis Design Evaluation Implementation1 2 3 4

3. Evaluate

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Usability lab

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Eyetracking

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Focus groups

‘Scienti!c’ vs ‘Real world’

Analysis & Evaluationin the ‘Scienti!c World’

Do you test or experiment?

Formal (research)

n

Validity

Insert important, but boring stuff here

Scienti"c Proof

Analysis & Evaluationin the ‘Real World’

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most companiesdon’t test at all

Why not?

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Time

We should all know better.

Analysis Design Evaluation Implementation1 2 3 4

Analysis & Evaluationin the ‘Real World’

Guerrilla warfare is the

unconventional warfare and combat in

which a small group of combatants use

mobile tactics in the form of ambushes

and raids to combat a larger and less mobile formal army.

Guerrilla warfare is the unconventional

warfare and combat in which a small group of combatants use mobile tactics in the form of

ambushes and raids to combat a larger and less mobile formal army.

Now it’s getting interesting?

Pick someone from the street.

CC http://www.!ickr.com/photos/swissrolli/2388991355/

Basic, simple tasks.

Observe and/or Record

Silverback allows anyone to perform usability testing with

little or no budget. The best part is that it comes ready-to-

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Capture screen activity

Video the participant’s reactions

Record the participant’s voice

Add chapter markers on the fly

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Export to Quicktime

Silverback requiresMac OS X (10.4 or 10.5)

How many participants?

Remote usability

affordable online tools

Behavior vs Attitude

What do your users do?

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Understanding User BehaviourLoop is a web-based user-experience testing tool, allowing companies to conduct

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What do your users think?

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Collect Responses

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More than 1200 webpages have already been tested and

improved with Usabilla. Do you know what your users

think?

Collect feedback the easy way

Get feedback on any wireframe, mockup or webpage in a blink

Participants just point & click to share their opinion with markers and notes

Clear visualizations to analyze your feedback

Usability feedback in every stage of your design proces

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Start a test right away

Usability testing in 5 minutes

Create a test

Start with creating a new test.

Select your pages

Select the pages or images you want

to show your users.

Select questions

Select predefined questions for your

pages or define your own.

Invite your users

Invite your users to participate and

share their opinion.

Analyze feedback

We visualize your feedback and offer

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Who is using Usabilla?

Usability experts, user experience designers, marketeers, webdevelopers, and graphic designers from all over the

world are using Usabilla to collect visual feedback for their webpages, mockups, prototypes, or any other image.

Understanding your users

ABN-AMRO Booking.com Eduhub Funda

Concept7 Reed Business Thomas Cook Valsplat

Zomoto

Guerrilla usability is the

unconventional process to improve conversion in which !exible companies use

agile tactics in the form of lean and mean tests to combat larger and less agile

companies.

paul@usabilla.comtwitter.com/pveugen