growthstack 2016 — scale and acquire new users: growth workshop, led by facebook

Scale and Acquire New Users

Michael ManSoftware Engineer

Andy NiSoftware Engineer

AgendaProduct overview

Live Demo

Q&A

You are here

>4MApps in the App Stores

How will people discover your app?

Scale Discovery with Paid Downloads

Reference sentence goes here

1.7Bpeople use Facebook each month

500Mpeople use Instagram each month

Engage AnalyzeTarget

Engage AnalyzeTarget

Demographics Behaviors

Location Custom Audiences

Interests

Lookalikes

Optimize Delivery

Installs App EventsClicks

Engage AnalyzeTarget

Video Canvas CatalogCarousel

Video Canvas CatalogCarousel

Sin Lee

Video Canvas CatalogCarousel

Video Canvas CatalogCarousel

Video Canvas CatalogCarousel

Engage AnalyzeTarget

Experiment with different creatives, formats and placements

Measure performance of your campaigns

Iterate and optimize performance

Compare campaign performance

Understand reaction to ads

Optimize to get the most ROI

Facebook Ads Manager

Understand your app's audience

Track usage across regions, devices and platforms

Facebook Analytics for Apps

Measure what matters most

Get complete view of your funnel

Grow your business

Facebook Analytics for Apps

Engage AnalyzeTarget

AgendaProduct overview

Live Demo

Q&A

Integrate Facebook

SDK

Choose appropriate

targeting

Use custom and lookalike

audiences

Test multiple ad creatives

Measure campaign

performance

Steps to success

developers.facebook.com/docs/app-ads

More Information

Visit

Thank You!

Q&A