growth hacking meets ux - introductory presentation at our growth hacking indonesia event
Post on 27-Jul-2015
487 Views
Preview:
TRANSCRIPT
@Growthhackasia (Growth Hacking Asia)
In collaboration with
Growth Hacking Indonesia3rd March 2015
Brought to you by:
@Growthhackasia (Growth Hacking Asia)
“Flipping the success rate of Asian startups from 1/10 to 9/10”
@Growthhackasia (Growth Hacking Asia)
• Growth Hacking ServicesGrowth Labs
• Growth Hacking TrainingsGH Academy
• On-demand advice from leading growth hackers over the phoneThe Growth Hub
• Monthly events for inspiration and experience and knowledge exchangeGH Events
@Growthhackasia (Growth Hacking Asia)
7:00pm – 7.30pm Growth Hacking meets UX
7.30pm – 8.15pm Guest Speaker: Ketut Sulistyawati, Founder at Somia Customer Experience
8.15pm – 9.30pm Workshop: Conduct a UX audit for your own startup
9.30pm End of the event
Agenda
@Growthhackasia (Growth Hacking Asia)
It’s about Building a Growth Engine
It’s not about TACTICS
It’s about PROCESSES
Growth = Sum (1 + 2 + 3 + …)
@Growthhackasia (Growth Hacking Asia)@Growthhackasia (Growth Hacking Asia)
The Growth Hacking Funnel
Optimize
Optimize
Optimize
Optimize Optimize
RESULT: GROWTH ENGINE
@Growthhackasia (Growth Hacking Asia)@Growthhackasia (Growth Hacking Asia)
Importance of Optimizing each Stage
@Growthhackasia (Growth Hacking Asia)
Viddy is a social video application that enables its users to capture, edit, and share videos, photos, and collages with
friends.
Otherwise you Might End up Like Viddy
@Growthhackasia (Growth Hacking Asia)
Acquiring Users Isn’t Enough – Activate Them
Optimize
Optimize
Optimize
Optimize Optimize
@Growthhackasia (Growth Hacking Asia)
What is User Activation?
“Activation is the act of getting them (= users) to take an action in your product that you are guiding
them toward.”
(Neil Patel)
@Growthhackasia (Growth Hacking Asia)
Conversion Rate Optimization – Customer Flow
Step 1: Look at your Data (The HOW)
(Bingo Card Creator)
@Growthhackasia (Growth Hacking Asia)
Conversion Rate Optimization – Customer Flow
Schedule Print & Download
@Growthhackasia (Growth Hacking Asia)
Conversion Rate Optimization – Customer Flow
Step 1: Look at your Data (The HOW)
@Growthhackasia (Growth Hacking Asia)
• Talk to people
• Watch people
• Use tools (Qualaroo)
Conversion Rate Optimization – Customer Flow
Step 2: The WHY
@Growthhackasia (Growth Hacking Asia)
How to Improve Activation?
Design A/B Tests
Test techniques like:
• Explainer Videos• Live Chat• Gamification• Lifecycle Emails• Onboarding Flow
@Growthhackasia (Growth Hacking Asia)
What is User Onboarding?
“User onboarding is about getting people to shoot fireballs as quickly as possible, not
getting them the flower.” (Samuel Hulick)
@Growthhackasia (Growth Hacking Asia)
Visit Us: http://growthhackingasia.comSay Hello: anna@growthhackingasia.com
top related