growth hacking 101: an introduction to growth hacking marketing
DESCRIPTION
A slideshare presentation that will help you understand what Growth Hacking Marketing is all about.TRANSCRIPT
Growth hacking Intro Test - Evaluate - Repeat
: growthrocks
: @growthrocks
: www.growthrocks.com
Common scenario in many tech accelerators
Original idea gets no traction. The team pivots. New product development. Launch to same list. No paid signups and no traction again. And again. And then again. But then they decide to fall back into their original idea. Because they’ve since learnt about Growth Hacking, now they understand that their original ideal was actually massively “sticky”, but their activation process had too much friction.
Product/Market fit is the only thing that matters
✤ Growth Hacking helps you to keep burn rate as low as possible while iterating towards achieving Product/Market fit.
✤ Some level of preliminary value proposition iteration and signup flow optimisation is necessary to establish some early traffic
✤ Achieving product/market fit requires at least 40% of users saying they would be “very disappointed” without your product.
What is Growth Hacking
✤ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure
✤ Term invented in 2010 called before: Agile Marketing ✤ Marketers are important, but early in a startup you
need someone with a narrower focus on growth. ✤ With growth hacking, we begin by testing until we
can be confident we have a product worth marketing. ✤ Growth hacking is primarily found in startups, but it is
eventually also found in larger organisations.
What is a Growth Hacker
Developer
Marketer
Growth Hacker
Growth hackers "are a hybrid of marketer and coder, one who looks at the traditional question of 'How do I get customers for my product?' and answers
with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.
01
Growth Tactics
Analytics and Measurements
Landing Pages
On-boarding
Social Networks
A/B Testing
Content Marketing
Email Marketing
Growth FunnelCustomer Acquisition
Customer Activation
Customer Retention
Referrals Once people love your product, you need to start to optimise viral growth mechanisms and boost your growth engine.
People who pay for using your product or service are those that put the real fuel your company.
Acquisition and Activation mean nothing if people don't stick to your product or service. This is one of the most vital factor if you want to achieve sustainable growth.
This is the first time that people experience your “Aha!” moment and they experience the value proposition that you promised them.
Acquiring new customers means understanding what makes your customers tick.!You need a continuous flow with prospects and be careful for not wasting money in the wrong channels.
Revenue Generation
Thank you!
#growthrocks
: growthrocks
: @growthrocks
: www.growthrocks.com
: growthrocks