growth hacking 101: do you have what it takes to grow?
TRANSCRIPT
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Growth Hacking 101:Do You Have What It Takes to Grow?
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GROWTH HACKING:
● Term coined to describe the new kind of entrepreneur - “JACK OF ALL TRADES” - someone who understands what it takes to grow and is singularly focused on doing whatever is needed
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● Growth hacking is about seeing the big and the small picture - from the overall design to the
tiniest detail revealed by web analytics
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● It’s embracing data and using it to our advantage - taking what we know about
human behavior and applying it to our business model
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Push Marketing
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● Disruptive Marketing - ie. ads that are pushed out to viewers
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● Often met with RESISTANCE
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Pull Marketing
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● More & more common online
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● Offers VALUE rather than selling
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Product Marketing
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● Creating products that are REMARKABLE
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● Draw attention to something inherent in your product or service
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Tell Stories
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●Storytelling is at the heart of content marketing
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● Your story should be at the forefront of everything you do - your elevator pitch, your ads, evident in the very fabric of the product, service you
sell
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Make Your Data Meaningful
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● Keep track of your KPIs - Key Performance Indicators
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● Everyone in your company should know your business goals and be
invested in improving them
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“Activate” Your Visitors
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● Your website’s primary goal should be to “activate” the visitors
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● Implement several effective call-to-actions on your website
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Where Will Your Eyeballs Come From?
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● Get to know your audience and where they might be
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● Always have something to show to your audience that will inspire them to
click through
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Set Up An Effective Sales Funnel
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● Start with a free or a low-cost offer that builds up to a series of upsells
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● The most cost-effective way to do this is EMAIL MARKETING
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Final Words
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● Growth Hacking can be a little confusing but once you are familiar with it, the possibilities are endless!
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● It takes more than a blog post to sell - and this is where Growth Hacking
comes into play!
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