growing your own start -up in armenia [barcamp yerevan 2013]

Growing Your OwnStart-Up

Todd Fabacher

Who am I?

Industrial Engineer

Where I have lived

My Start-Ups

..#1 in the World for 15 Years..

Why am I here?To tell you a story of how a

city usedIT + education to become the #1 start-up city

in America

1,200,000New Orleans

230,000

Funding

Mentorship

Talent

Education

Location & EventsIncubation

Start-Up Ecosystem

1,100,000

startupgenome.com

Why Armenia?

The People

Your Start-Up1. Idea & Trends2. Design & Tools3. Development4. Money and Profit5. Marketing

Starts with an Idea

1st 2nd

?

47.37%Odds for Red

0.0047%

Odds to create another Social Site

Know your Competition

Find the Niche

Start-Up Trends1. CMS Systems2. Games3. Multi Devices4. Apps5. SaaS

1. CMS Systems

Why are CMS good?

● Frameworks● Marketplace● Themes / Plugins● Large Customer Base● Open Source

2. Games2. Games

3. Multi Devices

4. Apps

Armenian Cloud

5. SaaS

Design

Native Apps

Language?

CJava .NetOthers

Native Alternatives?

Web Apps

Great Tools

Great Tools

Development

YOU

YOUHow to get help?

Find other freelancers?

Where to get help?

What areas do you need help?

YOUR TEAM

GlobalFemaleMixed Abilities

Project Management

ScopeFocus

Experience Tips1. Don't over-design applications

2. You are not the best programmer

-- Live with it!

3. Learn to learn more

4. Document your code

5. Test, Test, Test

Experience Tips6. Patience is definitely a virtue

7. Beware the know-it-all, possessive

coder, and the inexperienced coder

8. Celebrate every success

9. Deliver polish over features

10. Software is never finished

How to Make

Advertising& Sponsors

Advertising& Sponsors

$236,000

Native App

Sell Upgrade

In App Purchase

Advertising

App Store Sales

App Income

"App Store is a Channel, not a business"

-Todd Fabacher

2. Subscribers

Web App IncomeConsumer = $6.99

Business = $29.99

per month

Subscribers

2,000

Web App Income

Consumer = $13,980Business = $59,980

per month

Income from Different Areas

ContractBusiness Consumer

Save This

Heartbeat Income

The Death Chair

Marketing

What about Social Media?

Content Marketing

Blogging

Blogging1. Improves Communication2. Crystalize Thoughts3. Feedback on Ideas4. Forces Learning5. Create More Content6. Build Credibility

Advertising..Targeted Only..

$5,000 - Page per month

Marketing Tips1. Customers determine your priority

2. Focus on your customers and

the money will follow

3. Word of mouth = $$$

4. It is a numbers game

5. Patience, success takes time

中國

Don't Just Look West

1990

1996

2010

520 Million

200 Million

140 Million

140 Million

China

USA

Growth2015 Online Shoppers

Շնորհակալություն

Todd Fabachertoddf@itechnology.am