lahi training in yerevan, armenia, april 4, 2009: website promotion
DESCRIPTION
This is a presentation made by Dr. Artur Potosyan within the Law an Health Initiative-organized training in Yerevan, Armenia, held on April 4, 2009.TRANSCRIPT
WEBSITE PROMOTION
Dr. Artur Potosyan, Armenia, www.healthrights.am
Understanding a website promotion Website promotion - the continuing
process of bringing more visitors to the website (or, to increase the website traffic).
4Ps of Marketing Product (Service) Price Place (Distribution) Promotion
Before promoting a website
Target: Who we are intended to reach to? Needs: What our visitors expect to get from
the website? How to add value to their expectations?
Objective: What objectives we plan to accomplish?
Outcomes: What results we expect to receive?
Two main questions to be answered: How bring more visitors? How keep our visitors using the website?
How a visitor reaches the website?
Google Analytics, as of March 15, 2009
How to get more visitors?
From Search Engines: Search Engine Optimization (SEO) Search Engine Results Page (SERP) Google PageRank (PR)
From Referring websites: “Traffic exchange” methods to get inbound links
to the website Link/banner exchange Submission to directories etc.
From Direct Traffic: Branding
Traffic coming from Search Engines (1) SEO: the process of improving the volume
and quality of traffic to a website from search engines via search results.
SERP: the listing of web pages returned by a search engine in response to a keyword query.
PR: "measuring" the Google-defined importance of a website.
Traffic coming from Search Engines (2) How to improve SEO, SERP and PR: Permanently updated quality content SE-friendly pages (web design, links etc) Keyword research and targeting/niche SE Submission and Indexing tools Avoid “Black Hat” SEO techniques (Hidden
Text, Doorways etc.) Sponsored Listings (to be bought) vs.
Natural/Organic Listings (to be earned)
Traffic coming from Search Engines (3)
Just an example: LAHI Network (as of March 15, 2009)Ukraine Macedoni
aGeorgia Armenia
Domain Name Healthrights.in
healthrights.mk
hrh.ge Healthrights.am
Index page Title Портал захисту прав пацієнтів HealthRights.in
Веб сајтот е во изработка...
HRH HealthRights.am - Law & Health Initiative in Armenia
META Keywords Портал захисту прав пацієнтів HealthRights.in
None None health, rights, Armenia, patient, medicine, law
SE-friendly Links Yes Yes No Yes
Google PR 3 0 5 5
Google Back-links 6 0 3 96
Google-Indexed Pages
576 87 37 643
Traffic coming from “Partner” sites Link and Banner Exchange: Consider to get links from relevant websites It’s better to have one-way inbound links Not only link, but short description
Submission to relevant Directories: DMOZ, Google, Yahoo… Health- and rights-related directories
Website link in signatures: Blogs, Forums, Articles etc. E-mails
Direct Traffic
Website link in signatures: Blogs, Forums, Articles etc. E-mails
Other Promotional Tools: E-newsletters, RSS/Atom etc. Flyers and other informational means
Armenian Experience
What have we done: Everyday updating the content 2-language to catch both local and outside
clients Submission to DMOZ, Google, Yahoo and other
main directories (including local) “Participating” in forum discussions mainly
focusing at health and rights topics E-mail “spamming” of our partners Using “word of mouth”
Thank you for your patients
Questions? Comments?
Dr. Artur Potosyan,“Antidugrs Civil Union” NGO
+37491 629182