lahi training in yerevan, armenia, april 4, 2009: website promotion

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This is a presentation made by Dr. Artur Potosyan within the Law an Health Initiative-organized training in Yerevan, Armenia, held on April 4, 2009.


  • 1.WEBSITE PROMOTION Dr. Artur Potosyan, Armenia,

2. Understanding a website promotion

  • Website promotion- the continuing process ofbringing more visitorsto the website (or, to increase the websitetraffic ).
  • 4Ps of Marketing
    • Product (Service)
    • Price
    • Place (Distribution)
    • Promotion

3. Before promoting a website

    • Target:Who we are intended to reach to?
    • Needs:What our visitors expect to get from the website? How to add value to their expectations?
  • Objective:What objectives we plan to accomplish?
    • Outcomes:What results we expect to receive?
    • Two main questions to be answered:
    • How bring more visitors?
    • How keep our visitors using the website?

4. How a visitor reaches the website? Google Analytics, as of March 15, 2009 5. How to get more visitors?

  • FromSearch Engines:
    • Search Engine Optimization (SEO)
    • Search Engine Results Page (SERP)
    • Google PageRank (PR)
  • FromReferring websites:
    • Traffic exchange methods to get inbound links to the website
      • Link/banner exchange
      • Submission to directories etc.
  • FromDirect Traffic:
    • Branding

6. Traffic coming from Search Engines (1)

    • SEO:the process of improving the volume and quality of traffic to a website from search engines viasearch results .
    • SERP : the listing of web pages returned by a search engine in response toa keyword query.
    • PR:"measuring" the Google-definedimportance of a website.

7. Traffic coming from Search Engines (2)

    • How to improve SEO, SERP and PR:
    • Permanently updated quality content
    • SE-friendly pages (web design, links etc)
    • Keyword research and targeting/niche
    • SE Submission and Indexing tools
    • Avoid Black Hat SEO techniques (Hidden Text, Doorways etc.)
    • Sponsored Listings (to be bought) vs. Natural/Organic Listings (to be earned)

8. Traffic coming from Search Engines (3)

    • Just an example: LAHI Network(as of March 15, 2009)

Ukraine Macedonia Georgia Armenia Domain Name Index pageTitle ... HRHH - Law & Health Initiative in Armenia METAKeywords None None health, rights, Armenia, patient, medicine, law SE-friendly Links Yes Yes No Yes Google PR 3 0 5 5 Google Back-links 6 0 3 96 Google-Indexed Pages 576 87 37 643 9. Traffic coming from Partner sites

    • Link and Banner Exchange:
    • Consider to get links from relevant websites
    • Its better to have one-way inbound links
    • Not only link, but short description
    • Submission to relevant Directories:
    • DMOZ, Google, Yahoo
    • Health- and rights-related directories
    • Website link in signatures:
    • Blogs, Forums, Articles etc.
    • E-mails

10. Direct Traffic

    • Website link in signatures:
    • Blogs, Forums, Articles etc.
    • E-mails
    • Other Promotional Tools:
    • E-newsletters, RSS/Atom etc.
    • Flyers and other informational means

11. Armenian Experience

    • What have we done:
    • Everyday updating the content
    • 2-language to catch both local and outside clients
    • Submission to DMOZ, Google, Yahoo and other main directories (including local)
    • Participating in forum discussions mainly focusing at health and rights topics
    • E-mail spamming of our partners
    • Using word of mouth

12. Thank you for your patients

  • Questions? Comments?
  • Dr. Artur Potosyan,
  • Antidugrs Civil Union NGO
  • [email_address]
  • +37491 629182


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