grow your business with social media marketing
Post on 24-Mar-2016
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Grow Your Business
With Social Media
Marketing
If you have been looking for a way to
connect with your customers and clients on a
simpler and personal level, then social media
marketing is probably what you need. It is
the wave of the future when it comes to advertising. In this blog I will attempt to provide
some insight how you can use Social Media Marketing to grow your business.
Post links to other blog posts and have bloggers feature your content on their website. This
Social Media Marketing trick will work if you return the favour and if bloggers see your blog
as a good way to get publicity. Make sure there is no conflict of interest between you and the
blogger who is going to feature you.
Provide a way for people to sign up for email alerts when you post new blog posts. Whether
you’re just putting up a post rehashing a previous topic or writing about a new product,
giving followers a way to stay connected works, even if this type of social media marketing is
more recognized as older way to utilize Internet marketing.
Social Media Marketing
It is important for you to respond to any comments that are left on your Facebook page. Make
time to visit the site at least on a daily basis, since timely comments really make a difference
to your Social Media Marketing campaign. You want to be sure that their idea is still fresh
in their mind when you do it. In return, they will appreciate your responsiveness and engage
more positively with what you are trying to communicate.
With Social Media Marketing it is important to make your profiles public. LinkedIn and
Facebook both have privacy settings you can customize: remember that you are creating
these profiles to advertise your products, and that you want as many people as possible to see
your pages. You can block individual users if you are having issues, but central to having a
successful social media marketing campaign is being visible on the social media platforms.
Don’t be afraid to experiment with the ways you interact with your page followers. Do you
usually link to updates made on your blog? Try posting a video update instead! Mix up the
way you talk to people on your page, create a poll, or let them suggest ideas for a contest.
Experimentation will let you see what social media marketing methods really engage your
target audience.
Make sure you post new pictures regularly on Facebook or Twitter. Your friends and
followers probably have a lot of content appear in their feeds, and they will be more likely to
notice a picture rather than a text. You could very easily create different photo galleries for
your products.
Try to make lists when you make posts on social media. These are usually a big hit among
people who pass on information to others through social media marketing. Lists also
highlight your main points, and make it easier to reference and remember the information that
you are presenting to the reader.
Whenever you post something on your blog or update your website, write a Facebook post
right away. Perhaps you should plan ahead and write your post in advance so that you are not
rushed to do it. Remember that people subscribed to your Facebook posts to be updated about
what you are doing.
Use social media marketing to direct people to your website. Social media is limited
compared to what a website can offer. For instance, you cannot directly sell a product from
your page on social media, but you can from a website. Doing this can lead to a direct sale by
using social media marketing. Saying that there are some great 3rd
party apps that can be used
for Facebook. I personally use Pagemodo which is a great tool.
An important thing to remember about social media marketing is that you want to create
content that people will want to share with others. So be sure to create content that is
informative and interesting. This will catch the attention of people and will want to make
them pass it on to their friends.
One great idea for the content on your social media pages is to use videos. If you have a
video that people find especially funny or informative there is a chance that your viewers
may pass these around to other friends which can increase the viewership of your page
dramatically. Remember that successful Social Media Marketing will also benefit you as far
as Google rankings are concerned – the more ‘interaction’ the better quality the post in
Google’s eyes.
Grow Your Business With Social Media Marketing
Use the questions and answer feature of LinkedIn. LinkedIn’s Q&A works like a large
discussion forum: look up questions related to your products or industry and write useful
answers to them. You could also post a link to one of your articles if you do not have time to
write something.
When using social media to market, you need to update your profile with relevant
information frequently. People won’t come to your social media site if you don’t have
anything new or interesting to read or see. Also be sure to communicate with your
community as much as you can, but don’t overdo it either.
To maximize the benefit of social media
marketing for your company make sure
your web page is social media ready.
Offer like buttons or twitter links next to
popular products or articles to more
effectively take advantage of social media
marketing. When it comes to these social
media buttons the more the merrier. I have
also included Pinterest, Digg, Delicious,
Reddit, Tumblr and StumbleUpon on my home page to name a few.
The headline above your prepared media should immediately grab the reader’s attention and
give them a reason to stay. A proper “reader callout” is a core puzzle piece, and if done
incorrectly can cost your company customers and profits. Find a way that touches each reader
individually, while also not becoming so complex that it causes them to lose interest in the
media.
Understand that technology is driving social media and vice versa. Every day that social
media becomes more popular, technology races to catch up, which prompts social media
marketing to become more popular. Know what the technology is offering your customers in
their social needs so that you can take part in talking WITH them, as opposed to talking AT
them.
While social media marketing may be a simple concept in general, you still need to learn
the complex statistical viewpoints and vocabulary. Many traditional SEO methods will apply,
such as evaluation of the ROI, placing meta-tags, and determining your publications
influence. These may take longer to grasp than the general outline, but they are essential to
creating a continually profiting business online.
If you take the advice listed here to get up and running on Facebook, Twitter or any of the
other social media sites, you will start to see results quite quickly. There is nothing as
satisfying as watching your fans and follower numbers start to grow every time you log on.
Get started today with your Social Media Marketing campaign.
Together we can achieve more,
Skype: workwithgordon
gordon@workwithgordon.com
P.S. Learn how to start a “spare-time” online marketing business and participate in the Digital
Gold Rush! Sign up to get instant access to a free video showing you how average people are
achieving extraordinary results online by cashing in on the DIGITAL gold rush!
Grow Your Business With Social Media Marketing
Gordon Robinson
This entry was posted in Social Media and tagged Canada, Facebook, LinkedIn, marketing,
NZ, social media, Social Media Marketing, twitter, UK, US, work from home by Gordon
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