Grow Your Business

With Social Media

Marketing

If you have been looking for a way to

connect with your customers and clients on a

simpler and personal level, then social media

marketing is probably what you need. It is

the wave of the future when it comes to advertising. In this blog I will attempt to provide

some insight how you can use Social Media Marketing to grow your business.

Post links to other blog posts and have bloggers feature your content on their website. This

Social Media Marketing trick will work if you return the favour and if bloggers see your blog

as a good way to get publicity. Make sure there is no conflict of interest between you and the

blogger who is going to feature you.

Provide a way for people to sign up for email alerts when you post new blog posts. Whether

you’re just putting up a post rehashing a previous topic or writing about a new product,

giving followers a way to stay connected works, even if this type of social media marketing is

more recognized as older way to utilize Internet marketing.

Social Media Marketing

It is important for you to respond to any comments that are left on your Facebook page. Make

time to visit the site at least on a daily basis, since timely comments really make a difference

to your Social Media Marketing campaign. You want to be sure that their idea is still fresh

in their mind when you do it. In return, they will appreciate your responsiveness and engage

more positively with what you are trying to communicate.

With Social Media Marketing it is important to make your profiles public. LinkedIn and

Facebook both have privacy settings you can customize: remember that you are creating

these profiles to advertise your products, and that you want as many people as possible to see

your pages. You can block individual users if you are having issues, but central to having a

successful social media marketing campaign is being visible on the social media platforms.

Don’t be afraid to experiment with the ways you interact with your page followers. Do you

usually link to updates made on your blog? Try posting a video update instead! Mix up the

way you talk to people on your page, create a poll, or let them suggest ideas for a contest.

Experimentation will let you see what social media marketing methods really engage your

target audience.

Make sure you post new pictures regularly on Facebook or Twitter. Your friends and

followers probably have a lot of content appear in their feeds, and they will be more likely to

notice a picture rather than a text. You could very easily create different photo galleries for

your products.

Try to make lists when you make posts on social media. These are usually a big hit among

people who pass on information to others through social media marketing. Lists also

highlight your main points, and make it easier to reference and remember the information that

you are presenting to the reader.

Whenever you post something on your blog or update your website, write a Facebook post

right away. Perhaps you should plan ahead and write your post in advance so that you are not

rushed to do it. Remember that people subscribed to your Facebook posts to be updated about

what you are doing.

Use social media marketing to direct people to your website. Social media is limited

compared to what a website can offer. For instance, you cannot directly sell a product from

your page on social media, but you can from a website. Doing this can lead to a direct sale by

using social media marketing. Saying that there are some great 3rd

party apps that can be used

for Facebook. I personally use Pagemodo which is a great tool.

An important thing to remember about social media marketing is that you want to create

content that people will want to share with others. So be sure to create content that is

informative and interesting. This will catch the attention of people and will want to make

them pass it on to their friends.

One great idea for the content on your social media pages is to use videos. If you have a

video that people find especially funny or informative there is a chance that your viewers

may pass these around to other friends which can increase the viewership of your page

dramatically. Remember that successful Social Media Marketing will also benefit you as far

as Google rankings are concerned – the more ‘interaction’ the better quality the post in

Google’s eyes.

Grow Your Business With Social Media Marketing

Use the questions and answer feature of LinkedIn. LinkedIn’s Q&A works like a large

discussion forum: look up questions related to your products or industry and write useful

answers to them. You could also post a link to one of your articles if you do not have time to

write something.

When using social media to market, you need to update your profile with relevant

information frequently. People won’t come to your social media site if you don’t have

anything new or interesting to read or see. Also be sure to communicate with your

community as much as you can, but don’t overdo it either.

To maximize the benefit of social media

marketing for your company make sure

your web page is social media ready.

Offer like buttons or twitter links next to

popular products or articles to more

effectively take advantage of social media

marketing. When it comes to these social

media buttons the more the merrier. I have

also included Pinterest, Digg, Delicious,

Reddit, Tumblr and StumbleUpon on my home page to name a few.

The headline above your prepared media should immediately grab the reader’s attention and

give them a reason to stay. A proper “reader callout” is a core puzzle piece, and if done

incorrectly can cost your company customers and profits. Find a way that touches each reader

individually, while also not becoming so complex that it causes them to lose interest in the

media.

Understand that technology is driving social media and vice versa. Every day that social

media becomes more popular, technology races to catch up, which prompts social media

marketing to become more popular. Know what the technology is offering your customers in

their social needs so that you can take part in talking WITH them, as opposed to talking AT

them.

While social media marketing may be a simple concept in general, you still need to learn

the complex statistical viewpoints and vocabulary. Many traditional SEO methods will apply,

such as evaluation of the ROI, placing meta-tags, and determining your publications

influence. These may take longer to grasp than the general outline, but they are essential to

creating a continually profiting business online.

If you take the advice listed here to get up and running on Facebook, Twitter or any of the

other social media sites, you will start to see results quite quickly. There is nothing as

satisfying as watching your fans and follower numbers start to grow every time you log on.

Get started today with your Social Media Marketing campaign.

Together we can achieve more,

Skype: workwithgordon

gordon@workwithgordon.com

P.S. Learn how to start a “spare-time” online marketing business and participate in the Digital

Gold Rush! Sign up to get instant access to a free video showing you how average people are

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Grow Your Business With Social Media Marketing

Gordon Robinson

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