group project proposal for multi-label concept store, contempo. 2011

CONTEMPO | Multi Label StorePresented byBiniJia EnJulie

Contents

Concept of Store

Mission and Vision

Unique Selling Point

Market Positioning

Target Audience

Interior Design

Tea Bar

Location

Chosen Designers

Product Range

Opening Launch

Budget Plan

CONTEMPO | Multi Label Store

Concept

Simple & Contemporary; of present time;

Modern

CONTEMPO

Lauren Scott F/W 2011

TEMPO;

Pace of life

lifestyle

Simple & Modern lifestyle

Hip & Trendy

Mission

Dedicated to the Modern, Global customer

Image from The Sartorialist

Vision

Iconic & Reputable;Contempo Singapore

Target Audience

Working professionals

Early 20s - late 30s

Stylish Smart Casual

Minimalist & Modern

CONTEMPO | Multi Label StoreLamoodeoutre.com

Target Customer Profile

Wong Yu Lan

Singaporean student in Switzerland

Tourism & Hospitality

Art & Photography

Classic, Timeless & Minimalist

Go-getter, Professional

Desires to be respected

CONTEMPO | Multi Label StoreLamoodeoutre.com

71 Surveys

50% Orchard, Somerset

10-30% of income/allowance shopping budget

Market Survey Results

Simple, Modern Styles

Black, Earthy Colours

Fashion, Sports Activities

DKNY F/W 2011

Market Positioning

Quality

Topshop

Louis Vuitton

Hermes

Contempo

Interior Design | Contemporary Simple Chic

Armani

Supermarket Yugoslavia

Interior Design | Contemporary Simple Chic

Window Display

OBSESS

Window Display

Rental |

$40, 000 / month

1000 SQF@ $40/PSF

2 yr-lease

Location | Ion Orchard

Orchard MRT Station Link @ B2

Circular Layout

A good mix of tenants |

From affordable selection of

high-fashion labels to lifestyle shops

Omotesando Saryo

Tea / Expresso Bar

Tea Box, Takashimaya NYC

Tea / Expresso Bar

Intricate Japanese Tea Ceremony

Tea / Expresso Bar

‘Mochi-In-A-Box’

Gourmet Coffee by

Papa Palheta

Tea / Expresso Bar

Chosen Designers

S$30 – 400

Stripped

S$129 – 350

S$100 - 400

When technology wounds

S$ 39 – 350

S$99 - $169

S$76 - 169

Product Mix | Dark Colours

Product Mix | Light Colours

Product Mix | Cohesive

Opening Launch

Opening Launch | Press Kit

Opening Launch | Press Kit Catalogue Book

Opening Launch | Business Card & Free Gift

Opening Launch | Direct Mailer

Opening Launch | Hosting the Media

Time Media

1-1:45 PM

2-2.45 PM

3-3.45PM

4-4.45PM

Opening Launch | Invited Guests Only

Opening Launch | Tea Ceremony cum Fashion Show

Opening Launch | Staff Attire

Simple White Crisp Shirt, Black Pants & Black Apron

Opening Launch | Hotel Costes Series by Stephane Pompougnac

Marketing Strategy

Marketing Strategy | Social Media: Facebook & Twitter

Marketing Strategy | Premier Partnerships

Marketing Strategy | Privileged Memberships

Purchases over $1000

One Free Cosmopolitan

15% off at Salt Grill

Special Invitation to | ION SKY Bar

Budget Plan

Products | $60,000

Tea Bar | $1,150

Utilities | $350

Expenses | $8,120

Break-even Point | 3 months

Avg. Expense per month |

~$45,000

Target Revenue | $10,000 - $20,000 per month

Budget Plan for Contempo Multi-Label Store

Description sub Amount

Product Purchases $60,000.00 Designer Clothes $50,000.00 Accessories $10,000.00

Tea/Espresso Bar $1,150.00 15 types of Tea $500.00 Roasted Coffee (20 bags) $300.00 Japanese tea cup/Coffee mugs $350.00

Utilities $350.00

Electricity $200.00 Telephone $150.00 Internet $80.00

Expenses $8,120.00 Fixtures (Hangers/Racks etc) $600.00

Insurance - first year $1,700.00 Bank Service Charge $- Cleaning supplies $70.00 Lighting $800.00 Printing/Window Display $2,000.00 Admin/general $800.00 Office Supplies $150.00 Glossy concrete floor $1,000.00 Mannequins $600.00 Shelves $400.00

Wages $4,500.00 Store Manager $2,500.00 Part-Time Sales Person $1,500.00 Part-Time Cleaner $500.00

TOTAL $74,120.00

THANK YOU !

Fast Walker: http://img.dailymail.co.uk/i/pix/2007/04_03/FastwalkerREX_468x312.jpgApple logo: http://vhirsch.com/blog/wp-content/uploads/2010/11/apple_chrome_logo.jpgWrist watch: http://wristwatchnews.com/wp-content/uploads/2008/03/ycs410gx-windfall-1.jpgChic building: http://static.dezeen.com/uploads/2008/07/unstudio-in-japan-1_flagship-louis-vuitton_japan-lvo_070127_k02_nacht_a3.jpgBuildings: http://fineartamerica.com/images-medium/world-trade-center-in-black-and-white-danielle-scott.jpgSingapore landscape: http://merlionandthebay.com/web_images/bigstockphoto_singapore_landscape_at_night_2334321.jpgGreen dress: http://thesartorialist.sartorialist-new.typhon.net/photos/JS1Web.jpgStylish people: http://lamodeoutre.com/wp-content/uploads/2011/02/kaylii1.jpgTick: http://gedlinghealthnetwork.files.wordpress.com/2010/08/survey.jpgOrchard rd: http://upload.wikimedia.org/wikipedia/commons/0/0a/Orchard_Road_street_sign_-_Singapore_(gabbe).jpgSing dollars: http://www.visiting-singapore.com/images/singapore-dollar.jpgBlack earthy colours: http://www.mediabistro.com/agencyspy/files/2011/01/hands_soil.jpgSneaker heels: http://www.todayandtomorrow.net/wp-content/uploads/2006/10/gaultier.jpg

Image References 1

group project proposal for multi-label concept store, contempo. 2011

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