green marketing: 5 ingredients to creating buzz online

Green Marketing:Creating Buzz Online

Daniel SchutzsmithDigital Strategist

@schutzsmith

School of

VISUAL ARTS

209 East 23 Street, New York, NY 10010-3994 Tel 212.XXX.XXXX Fax 212.XXX.XXXX www.schoolofvisualarts.edu

What Made Me Get Into This?

MondayAugust 29, 2005

The New Economy

People Planet

Profit

Buzz Marketing IngredientsA few key ingredients that must be present for a web campaign to be truly successful in achieving its goals.

1Ground Breaking. It has not been done before. We’re not reinventing the wheel, we’re making an entirely different type of way to travel. Put ideas together in new ways.

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

2Cool. It has to be something that pop culture can latch on to. It’s gotta be cool to be seen with it. The campaign must be so hot agencies want to steal it.

http://www.flickr.com/photos/chumpboy/

3Spread Correctly. Choose the right online spaces, media buys, and techniques to use and keep the campaign’s message consistent in tone and frequency.

YOUR BRAND

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

4Believable. People don’t want to be sold or lied to, but if you make something they can believe in, they’ll buy it, donate, love it, and live it. We all want to believe.

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

5Simple. Keep it simple and ensure the message has the ability to grow. The bigger the message gets, the harder it is for people to pay attention. KISS :)

http://www.flickr.com/photos/chumpboy/

Most Importantly...

HAVE FUN!

Thank You!Questions, Ideas, and Comments:

Daniel SchutzsmithDigital Strategist

daniel@schutzsmith.comhttp://daniel.schutzsmith.comtwitter: @schutzsmith